| Intention to visit Malaysia for medical tourism using the antecedents of Theory of Planned Behaviour: A predictive model AN Seow, YO Choong, K Moorthy, LM Chan International Journal of Tourism Research 19 (3), 383-393, 2017 | 156 | 2017 |
| Intrinsic Motivation and Organizational Commitment in the Malaysian Private Higher Education Institutions: An Empirical Study Choong, Y. O., Wong, K. L., and Lau, T. C. International Refereed Research Journal 2, 2011 | 145 | 2011 |
| Job satisfaction and organizational citizenship behaviour amongst health professionals: The mediating role of work engagement LP Ng, YO Choong, LS Kuar, CE Tan, SY Teoh International Journal of Healthcare Management 14 (3), 797-804, 2021 | 93 | 2021 |
| Organizational Commitment: An Empirical Investigation on Academics of Malaysian Private Universities Choong, Y. O., Wong, K. L., and Lau, T. C. Business and Economics Research Journal 3 (2), 2012 | 81 | 2012 |
| The role of teachers’ self-efficacy between trust and organisational citizenship behaviour among secondary school teachers YO Choong, LP Ng, S Ai Na, CE Tan Personnel Review 49 (3), 864-886, 2020 | 75 | 2020 |
| Psychological Empowerment and Organizational Commitment in the Malaysian Private Higher Education Institutions: A Review and Research Agenda Choong, Y. O., Wong, Kee Luen and Lau, Teck Chai Proceeding Papers, 2nd International Conference on Business and Economic …, 2011 | 73 | 2011 |
| Investigating nonusers’ behavioural intention towards solar photovoltaic technology in Malaysia: The role of knowledge transmission and price value LS Lau, YO Choong, CY Wei, AN Seow, CK Choong, A Senadjki, ... Energy Policy 144, 111651, 2020 | 70 | 2020 |
| Local residents’ support for sport tourism development: The moderating effect of tourism dependency MX Chang, YO Choong, LP Ng Journal of Sport & Tourism 24 (3), 215-234, 2020 | 66 | 2020 |
| Impacts of demographic antecedents toward turnover intention amongst academic staff in Malaysian private universities. Choong, Y. O., Keh, C.G., Tan, Y.T. and Tan, C.E. Australian Journal of Basic and Applied Sciences 7 (4), 46-54, 2013 | 56 | 2013 |
| Travel intentions among foreign tourists for medical treatment in Malaysia: An empirical study SA Na, CY Onn, CL Meng Procedia-Social and Behavioral Sciences 224, 546-553, 2016 | 52 | 2016 |
| Ethical leadership, perceived organizational support and citizenship behaviors: The moderating role of ethnic dissimilarity LP Tan, CS Yap, YO Choong, KL Choe, P Rungruang, Z Li Leadership & Organization Development Journal 40 (8), 877-897, 2019 | 51 | 2019 |
| Green work climate and pro-environmental behaviour among academics: The mediating role of harmonious environmental passion YO Choong, LP Ng, CW Tee, LS Kuar, SY Teoh, IC Chen International Journal of Management Studies 26 (2), 77-97, 2019 | 36 | 2019 |
| Small and medium-size enterprises’ business performance in tourism industry: the mediating role of innovative practice and moderating role of government support AN Seow, YO Choong, T Ramayah Asian Journal of Technology Innovation 29 (2), 283-303, 2021 | 35 | 2021 |
| Predicting medical tourism behavioural intention using social cognition models AN Seow, YO Choong, K Moorthy, CK Choong Tourism Review 76 (2), 374-391, 2021 | 33 | 2021 |
| The mediating effect of trust on the dimensionality of organisational justice and organisational citizenship behaviour amongst teachers in Malaysia C Yuen Onn, J Nordin bin Yunus, HB Yusof, K Moorthy, S Ai Na Educational Psychology 38 (8), 1010-1031, 2018 | 32 | 2018 |
| The effect of service quality on behavioural intention: the mediating role of student satisfaction and switching barriers in private universities PSH Tan, YO Choong, IC Chen Journal of Applied Research in Higher Education 14 (4), 1394-1413, 2022 | 28 | 2022 |
| Can protection motivation theory explain the perception of international tourists' on medical tourism? AN Seow, CK Choong, IC Chen, YO Choong Journal of Hospitality and Tourism Insights 5 (2), 394-412, 2022 | 28 | 2022 |
| HOW DEMOGRAPHIC FACTORS IMPACT ORGANISATIONAL COMMITMENT OF ACADEMIC STAFFS IN MALAYSIAN PRIVATE UNIVERSITIES: A REVIEW AND RESEARCH AGENDA. YO Choong, CE Tan, CG Keh, YH Lim, YT Tan International Journal of Academic Research 4 (3), 2012 | 28 | 2012 |
| How demographical factors impact organisational commitment of academic staffs in Malaysian private universities: a review and research agenda. Choong, Y.O., Tan, C.E., Keh, C.G, and Lim, Y.H. International Journal of Academic Research 4 (3), 72-76, 2012 | 28 | 2012 |
| PROPENSITY TO WORK ABROAD AMONGST GENERATION Y WORKING ADULTS IN MALAYSIA Choong, Y. O., CG Keh, YT Tan, Lim, Yoong-Hing and Tho, Mun-Sin In Proceeding of International Conference on Social Science Research, 2013 | 27 | 2013 |
Ai-Na Seow 萧爱娜Assistant Professor, Faculty of Business and Finance, University Tunku Abdul RahmanVerified email at utar.edu.my
