Emeritus Professor Kim-Shyan Fam
Emeritus Professor Kim-Shyan Fam
Harbin University of Commerce & Romanian American University
Verified email at magscholar.com - Homepage
Title
Cited by
Cited by
Year
The influence of religion on attitudes towards the advertising of controversial products
KS Fam, DS Waller, BZ Erdogan
European Journal of marketing, 2004
7612004
Branding universities in Asian markets
BJ Gray, KS Fam, VA Llanes
Journal of product & brand management, 2003
3482003
Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency
Z Yang, C Su, KS Fam
Journal of Marketing 76 (3), 41-55, 2012
2662012
Advertising of controversial products: A cross‐cultural study
DS Waller, KS Fam, BZ Erdogan
Journal of Consumer Marketing, 2005
2082005
Attitudes towards offensive advertising: Malaysian Muslims' views
EC De Run, MM Butt, KS Fam, HY Jong
Journal of Islamic Marketing, 2010
1852010
Trust and the online relationship—an exploratory study from New Zealand
KS Fam, T Foscht, RD Collins
Tourism Management 25 (2), 195-207, 2004
1852004
Advertising controversial products in the Asia Pacific: what makes them offensive?
KS Fam, DS Waller
Journal of business ethics 48 (3), 237-250, 2003
1262003
Cultural values and advertising in Malaysia: views from the industry
DS Waller, KS Fam
Asia Pacific Journal of Marketing and Logistics, 2000
1222000
The influence of religion on Islamic mobile phone banking services adoption
S Sun, T Goh, KS Fam, Y Xue
Journal of Islamic marketing, 2012
962012
Cultural values and effective executional techniques in advertising: a cross‐country and product category study of urban young adults in Asia
KS Fam, R Grohs
International Marketing Review, 2007
872007
In‐store marketing: a strategic perspective
KS Fam, B Merrilees, JE Richard, L Jozsa, Y Li, J Krisjanous
Asia Pacific Journal of Marketing and Logistics, 2011
802011
Business marketing in BRIC countries
S Biggemann, KS Fam
Industrial Marketing Management 40 (1), 5-7, 2011
782011
Exploring a consumption value model for Islamic mobile banking adoption
TT Goh, NM Suki, K Fam
Journal of Islamic Marketing, 2014
752014
The role of renqing in mediating customer relationship investment and relationship commitment in China
G Shi, Y Shi, AKK Chan, MT Liu, KS Fam
Industrial Marketing Management 40 (4), 496-502, 2011
662011
Chinese “Little Emperor”, cultural values and preferred communication sources for university choice
KC Chung, DK Holdsworth, Y Li, KS Fam
Young Consumers, 2009
652009
Agency–client relationship factors across life-cycle stages
KS Fam, DS Waller
Journal of Relationship Marketing 7 (2), 217-236, 2008
612008
Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?
F Zeng, Z Yang, Y Li, KS Fam
Industrial Marketing Management 40 (3), 395-404, 2011
572011
Controversial product advertising in China: perceptions of three generational cohorts
KS Fam, DS Waller, FS Ong, Z Yang
Journal of Consumer Behaviour: An International Research Review 7 (6), 461-469, 2008
532008
Cross cultural values and the positioning of international education brands
BJ Gray, KS Fam, VA Llanes
Journal of Product and Brand Management 12 (2), 108-119, 2003
532003
Cultural values and personal selling: a comparison of Australian and Hong Kong retailers’ promotion preferences
KS Fam, B Merrilees
International Marketing Review, 1998
511998
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Articles 1–20