Emeritus Professor Kim-Shyan Fam
Emeritus Professor Kim-Shyan Fam
Harbin University of Commerce & Romanian American University
Verified email at - Homepage
Cited by
Cited by
The influence of religion on attitudes towards the advertising of controversial products
KS Fam, DS Waller, BZ Erdogan
European Journal of marketing, 2004
Branding universities in Asian markets
BJ Gray, KS Fam, VA Llanes
Journal of product & brand management, 2003
Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency
Z Yang, C Su, KS Fam
Journal of Marketing 76 (3), 41-55, 2012
Advertising of controversial products: a cross‐cultural study
DS Waller, KS Fam, BZ Erdogan
Journal of consumer marketing 22 (1), 6-13, 2005
Attitudes towards offensive advertising: Malaysian Muslims' views
EC De Run, MM Butt, KS Fam, HY Jong
Journal of Islamic Marketing, 2010
Trust and the online relationship—an exploratory study from New Zealand
KS Fam, T Foscht, RD Collins
Tourism Management 25 (2), 195-207, 2004
Cultural values and advertising in Malaysia: views from the industry
DS Waller, KS Fam
Asia Pacific Journal of Marketing and Logistics, 2000
Advertising controversial products in the Asia Pacific: what makes them offensive?
KS Fam, DS Waller
Journal of business ethics 48 (3), 237-250, 2003
The influence of religion on Islamic mobile phone banking services adoption
S Sun, T Goh, KS Fam, Y Xue
Journal of Islamic marketing, 2012
Exploring a consumption value model for Islamic mobile banking adoption
TT Goh, NM Suki, K Fam
Journal of Islamic Marketing, 2014
Cultural values and effective executional techniques in advertising: a cross‐country and product category study of urban young adults in Asia
KS Fam, R Grohs
International Marketing Review, 2007
In‐store marketing: a strategic perspective
KS Fam, B Merrilees, JE Richard, L Jozsa, Y Li, J Krisjanous
Asia Pacific Journal of Marketing and Logistics, 2011
Ethnic food consumption intention at the touring destination: The national and regional perspectives using multi-group analysis
H Ting, KS Fam, JCJ Hwa, JE Richard, N Xing
Tourism Management 71, 518-529, 2019
Business marketing in BRIC countries
S Biggemann, KS Fam
Industrial Marketing Management 40 (1), 5-7, 2011
The role of renqing in mediating customer relationship investment and relationship commitment in China
G Shi, Y Shi, AKK Chan, MT Liu, KS Fam
Industrial Marketing Management 40 (4), 496-502, 2011
Chinese “Little Emperor”, cultural values and preferred communication sources for university choice
KC Chung, DK Holdsworth, Y Li, KS Fam
Young Consumers, 2009
Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?
F Zeng, Z Yang, Y Li, KS Fam
Industrial Marketing Management 40 (3), 395-404, 2011
Agency–client relationship factors across life-cycle stages
KS Fam, DS Waller
Journal of Relationship Marketing 7 (2), 217-236, 2008
Muslim religiosity and purchase intention of different categories of Islamic financial products
FT Newaz, KS Fam, RR Sharma
Journal of Financial Services Marketing 21 (2), 141-152, 2016
Cross cultural values and the positioning of international education brands
BJ Gray, KS Fam, VA Llanes
Journal of Product and Brand Management 12 (2), 108-119, 2003
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