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Co-authors

Harley KrohmerProfessor of Marketing, Chairman of the Institute of Marketing and Management, University of BernVerified email at imu.unibe.ch
Andrea Giuffredi-KährUniversity of Zürich, SwitzerlandVerified email at business.uzh.ch
Bettina NyffeneggerUniversity of Bern, SwitzerlandVerified email at imu.unibe.ch
Wayne D. HoyerProfessor of Marketing, University of Texas at AustinVerified email at mccombs.utexas.edu

Clemens Ammann

Clemens Ammann

University of Bern | Marketing

Verified email at imu.unibe.ch - Homepage

Consumer Brand Defense Consumer-based Strategies Reputation Management Prosocial Behavior Word-of-Mouth


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
A Typology of Consumer Brand Defenders: When Egoists, Justice Fighters and Brand Fans Defend your Brand CL Ammann, A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer	1	2020
Investigating the True Effect of Corporate Reputation on Firm Performance Disentangling the Measurement Jungle JT Matzinger, CL Ammann, H Krohmer, A Hediger, SN Näpfli		2023
A Typology of Consumer Brand Defenders CL Ammann, A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer		2020
Brand Defense durch die Community–Wenn Konsumenten und Konsumentinnen Marken verteidigen CL Ammann, A Kähr, B Nyffenegger, H Krohmer, WD Hoyer		2019
What Drives Consumers to Defend Your Brand Against Criticism? Egoistic versus Altruistic Motives CL Ammann, A Giuffredi-Kähr, B Nyffenegger, H Krohmer, WD Hoyer		2019

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Articles 1–5