| Study of purchase intention towards skin care products based on brand awareness and brand association MF Shamsudin, S Hassan, MF Ishak, Z Ahmad Innovare Academics Sciences Pvt. Ltd, 2020 | 30 | 2020 |
| Factors influencing gen-Y in Malaysia to purchase impulsively: A mediating effect of perceived enjoyment MA Hasim, S Hassan, MF Ishak, AA Razak Primrose Hall Publishing Group, 2020 | 25 | 2020 |
| Media richness on Instagram influences towards consumer purchase intention: Exploring the moderating effect of brand equity MA Hasim, MF Ishak, NNA Halim, AH Ahmad, PN Suyatna Dinasti International Journal of Education Management And Social Science 1 …, 2020 | 19 | 2020 |
| The relationship between online shopping environments, sales promotions, website quality, and impulsive buying behaviour: A structural equation modelling approach MA Hasim, MF Ishak, AA Hassim International Journal of Innovation, Creativity and Change 6 (9), 215-230, 2019 | 14 | 2019 |
| Preliminary analysis on relationship of CRM functions implementation towards firm’s business performance MF Shamsudin, MF Ishak, MA Hashim, MA Nabi, MFM Yazid, AA Razak Humanities & Social Sciences Reviews 7 (1), 113-120, 2019 | 11 | 2019 |
| Customer loyalty in the fast food restaurants: Case of Gen Z MF Shamsudin, S Nayan, MF Ishak, SA Esa, S Hassan Journal of Critical Reviews 7 (19), 684-692, 2020 | 9 | 2020 |
| Role of price perceptions towards customer satisfaction MF Shamsudin, SM Nayan, MF Ishak, SA Esa, S Hassan Innovare Academics Sciences Pvt. Ltd, 2020 | 9 | 2020 |
| Market orientation and customer engagement towards customer satisfaction in banking industry MF Shamsudin, MF Ishak, AH Ahmad, S Hassan Innovare Academics Sciences Pvt. Ltd, 2020 | 8 | 2020 |
| The consequence of food quality and atmosphere in fast food towards customer satisfaction MF Shamsudin, SM Nayan, MF Ishak, SA Esa, S Hassan Innovare Academics Sciences Pvt. Ltd, 2020 | 8 | 2020 |
| How halal brand trust and halal brand image influence halal brand purchase intention MF Shamsudin11, S Hassan, ZA Majid, MF Ishak | 7 | 2020 |
| Exploring the barriers to internationalisation for Malaysian SMEs MA Hasim, MF Ishak, MF Shamsudin International Journal of Engineering & Technology 7 (4.29), 103-105, 2018 | 7 | 2018 |
| The Use of Social Media Application as a Factor Influencing the Students' Decisions-Making to Enrol at Private Higher Education Institutions using Smart PLS A Mohd Ali, MF Shamsudin, A Mohd Ali, MF Ishak, S Aisyah Esa Journal of Information Technology Management 13 (3), 187-195, 2021 | 5 | 2021 |
| Food quality and tourist satisfaction in tioman island MF Shamsudin, S Nayan, MF Ishak, SA Esa, S Hassan Journal of Critical Reviews 7 (19), 693-699, 2020 | 3 | 2020 |
| Measuring the employee interactions towards customer satisfaction in langkawi island hopping services MF Shamsudin, S Nayan, MF Ishak, SA Esa, S Hassan Journal of Critical Reviews 7 (19), 668-676, 2020 | 3 | 2020 |
| Customer satisfaction and purchasing intention in airline service quality: A case study of Malaysia Airlines MA Hasim, MF Shamsudin, MF Ishak International Journal of Engineering & Technology 7 (4.29), 150-153, 2018 | 3 | 2018 |
| The critical issues of adopting halal logistics services SR Kasim, A Ali, MF Ishak, KI Mohd Sharif | 3 | 2017 |
| The Relationship between Employability Skill and Job Mismatch towards Graduates’ Unemployment NFM Salahuddin, NS Mahpar, MF Ishak Information Management and Business Review 15 (3 (I)), 96-104, 2023 | 2 | 2023 |
| Role of Brand Awareness, Brand Image and Perceived Quality in Private Universities MF Shamsudin, MF Ishak, MFM Yazid, AH Ahmad Global Business and Management Research 14 (4s), 142-154, 2022 | 2 | 2022 |
| Effect of Service Recovery towards Customer Satisfaction in Banking Industry M Yazid, MF Ishak, C Rosmawati Che Mat, AM Ali, Z Saidun University of Tehran, 2021 | 2 | 2021 |
| The Influence of Perceived Risk Factors on Online Purchase Intention among Millennials in Malaysia NN Mahbob, MA Hasim, MF Ishak Information Management and Business Review 15 (3 (I)), 50-58, 2023 | 1 | 2023 |
