Bang Nguyen
Bang Nguyen
Independent researcher
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Cited by
Cited by
A review of customer relationship management: successes, advances, pitfalls and futures
B Nguyen, DS Mutum
Business Process Management Journal, 2012
Wearable technologies: The role of usefulness and visibility in smartwatch adoption
SHW Chuah, PA Rauschnabel, N Krey, B Nguyen, T Ramayah, S Lade
Computers in Human Behavior 65, 276-284, 2016
Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
B Nguyen, X Yu, TC Melewar, J Chen
Industrial Marketing Management 51, 11-25, 2015
Exploring the corporate image formation process
MA Tran, B Nguyen, TC Melewar, J Bodoh
Qualitative Market Research: An International Journal, 2015
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
SH Han, B Nguyen, TJ Lee
International Journal of Hospitality Management 50, 84-93, 2015
Constituents and consequences of smart customer experience in retailing
SK Roy, MS Balaji, S Sadeque, B Nguyen, TC Melewar
Technological Forecasting and Social Change 124, 257-270, 2017
Are you providing the “right” customer experience? The case of Banca Popolare di Bari
P Klaus, M Gorgoglione, D Buonamassa, U Panniello, B Nguyen
International Journal of Bank Marketing, 2013
Exploring the role of the online customer experience in firms' multi-channel strategy: An empirical analysis of the retail banking services sector
P Klaus, B Nguyen
Journal of Strategic Marketing 21 (5), 429-442, 2013
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section
J Hemsley-Brown, TC Melewar, B Nguyen, EJ Wilson
Journal of Business Research 69 (8), 3019-3022, 2016
The dark side of CRM: advantaged and disadvantaged customers
B Nguyen, L Simkin
Journal of Consumer Marketing, 2013
A framework of place branding, place image, and place reputation
P Foroudi, S Gupta, P Kitchen, MM Foroudi, B Nguyen
Qualitative Market Research: An International Journal, 2016
Retail fairness: Exploring consumer perceptions of fairness towards retailers’ marketing tactics
B Nguyen
Journal of Retailing and Consumer Services 20 (3), 311-324, 2013
Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers
E Ghazali, B Nguyen, DS Mutum, AA Mohd-Any
Electronic Markets 26 (2), 157-171, 2016
Internet of things capability and alliance: Entrepreneurial orientation, market orientation and product and process innovation
X Yu, B Nguyen, Y Chen
Internet Research 26 (2), 402-434, 2016
Health and cosmetics: Investigating consumers’ values for buying organic personal care products
E Ghazali, PC Soon, DS Mutum, B Nguyen
Journal of Retailing and Consumer Services 39, 154-163, 2017
Luxury fashion brands
MSS Wu, I Chaney, CHS Chen, B Nguyen, TC Melewar
Qualitative Market Research: An International Journal, 2015
Five areas to advance branding theory and practice
TC Melewar, B Nguyen
Journal of Brand Management 21 (9), 758-769, 2014
A framework of brand likeability: an exploratory study of likeability in firm-level brands
B Nguyen, TC Melewar, J Chen
Journal of Strategic Marketing 21 (4), 368-390, 2013
Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process: the case of online holidays–evidence from United Kingdom (UK) consumers
CH Chen, B Nguyen, PP Klaus, MS Wu
Journal of Travel & Tourism Marketing 32 (8), 953-970, 2015
Place-based brand experience, place attachment and loyalty
S Cardinale, B Nguyen, TC Melewar, TB Alejandro
Marketing Intelligence & Planning, 2016
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