| Halal certification: an international marketing issues and challenges S Shafie, MN Othman Proceeding at the International IFSAM VIIIth World Congress 28, 30, 2006 | 468 | 2006 |
| Designing corporate brand experience in an online context: A qualitative insight ZL Hamzah, SFS Alwi, MN Othman Journal of Business Research 67 (11), 2299-2310, 2014 | 168 | 2014 |
| The Role of Family Communication and Television Viewing in the Development of Materialistic Values among Young Adults. A Review. EV Bindah, N Othman International Journal of Business and Social Science 2 (23), 2011 | 71 | 2011 |
| Ethnocentrism orientation and choice decisions of Malaysian consumers: The effects of socio-cultural and demographic factors AR Kamaruddin, S Mokhlis, MN Othman Asia Pacific Management Review 7 (4), 553-571, 2002 | 67 | 2002 |
| Demographics and personal characteristics of urban Malaysian entrepreneurs: An ethnic comparison MN Othman, E Ghazali, OC Cheng International Journal of Entrepreneurship and Innovation Management 5 (5-6 …, 2005 | 60 | 2005 |
| Predicting and explaining complaint intention and behaviour of Malaysian consumers: an application of the planned behaviour theory W Zhao, MN Othman International Marketing 21, 229-252, 2011 | 53 | 2011 |
| Graduate versus non-graduate entrepreneurs in urban Malaysia: some insights into entrepreneurial personality, company and family background differences MN Othman, E Ghazali, YS Sung Journal for international business and entrepreneurship development 3 (1-2 …, 2006 | 52 | 2006 |
| Demographic and lifestyle profiles of ethnocentric and non-ethnocentric urban Malaysian consumers MN Othman, FS Ong, HW Wong Asian Journal of Business and Accounting 1 (1), 5-26, 2008 | 44 | 2008 |
| The mediating effect of mood on in-store behaviour among Muslim shoppers S Osman, F Sim Ong, M Nor Othman, K Wei Khong Journal of Islamic Marketing 5 (2), 178-197, 2014 | 43 | 2014 |
| Effects of social variables on urban children's consumption attitude and behavior intentions SM Sidin, MKA Rahman, MZA Rashid, MN Othman, AZA Bakar The Journal of Consumer Marketing 25 (1), 7, 2008 | 41 | 2008 |
| Halal food consumption: A comparative study between Arab Muslims and non-Arab Muslims consumers in Malaysia AH Hashim, MN Othman Australian and New Zealand Marketing Academy (ANZMAC) Conference, Perth …, 2011 | 40 | 2011 |
| Consumers’ shopping behaviour pattern on selected consumer goods: empirical evidence from Malaysian consumers O Akir, MN Othman International Review of Business Research Papers 6 (4), 279-294, 2010 | 40 | 2010 |
| Purchasing local and foreign brands: What product attributes metter NK Aliman, MN Othman Proceedings of the 13th Asia Pacific Management Conference, Melbourne, Australia, 2007 | 38 | 2007 |
| The effect of peer communication influence on the development of materialistic values among young urban adult consumers EV Bindah, MN Othman International Business Research 5 (3), 2-15, 2012 | 24 | 2012 |
| Examining the relationship between gender, age, education level and social cognitive factors in a health setting MN Othman, SF Yap, YG Wee International Journal of Business and Management 6 (9), 79, 2011 | 21 | 2011 |
| The fallacy of one-dimensional theory of planned behaviour structure in predicting health behaviour SF Yap, MN Othman, YG Wee International Journal of Behavioural and Healthcare Research 4 (1), 26-44, 2013 | 20 | 2013 |
| The tantalizing factors associated with compulsive buying among young adult consumers EV Bindah, MN Othman International Business and Management 4 (2), 16-27, 2012 | 18 | 2012 |
| An Empirical Study of the Relationship Between Young Adult Consumers Characterized by Religiously-Oriented Family Communication Environment and Materialism/UNE ETUDE EMPIRIQUE … EV Bindah, MN Othman Cross-Cultural Communication 8 (1), 7, 2012 | 17 | 2012 |
| ETOU electricity tariff for manufacturing load shifting strategy using ACO algorithm MF Sulaima, NY Dahlan, MH Isa, MN Othman, ZM Yasin, HA Kasdirin Bulletin of Electrical Engineering and Informatics 8 (1), 21-29, 2019 | 16 | 2019 |
| Occasions and motivations for gift-giving: A comparative study of Malay and Chinese consumers in urban Malaysia MN Othman, FS Ong, A Teng Asia Pacific Management Review 10 (3), 197-204, 2005 | 16 | 2005 |
