| The impact of social media content marketing (SMCM) towards brand health NS Ahmad, R Musa, MHM Harun Procedia Economics and Finance 37, 331-336, 2016 | 353 | 2016 |
| Exploring the roles of Social Media Content Marketing (SMCM) towards Return on Investment (ROI): A conceptual paper NS Ahmad, SA Bakar, R Musa Pertanika Journal of Social Sciences and Humanities 25, 261-268, 2017 | 20 | 2017 |
| Hypothesized model of determinants and consequences of social media content marketing experience quality (Smcmeq) in muslimah fashion advertisement R Musa, NS Ahmad, S Janiffa Malaysian Journal of Consumer and Family Economics 24 (1), 247-261, 2020 | 4 | 2020 |
| The Role of Social Media Content Marketing (SMCM) as a Digital Marketing Strategy towards the Internal Factors of Consumer Behavior among the Millennials NS Ahmad, R Rosli Asia-Pacific Journal of Management and Technology (AJMT) 4 (1), 35-41, 2023 | 2 | 2023 |
| Disentangling factorial structure of Social Media Content Marketing (SMCM) quality construct in the context of Muslimah fashion. NS AHMAD, R MUSA, SH ZAKARIA Romanian Journal of Information Technology & Automatic Control/Revista …, 2021 | 1 | 2021 |
| Eye Cannot Lie! Validating Effectiveness of Muslimah Fashion Brand Content Marketing: Evidence from Eye Tracker Data R Musa, J Saidon, NS Ahmad MALAYSIAN JOURNAL OF CONSUMER AND FAMILY ECONOMICS 22 (Special Issue), 246-257, 2019 | 1 | 2019 |
| Modelling the social media content marketing (SMCM) criteria on content marketing experience (CMX) and behavioral intention towards Muslimah fashion advertisement NS Ahmad Universiti Teknologi MARA (UiTM), 2023 | | 2023 |
Professor Dr Rosidah MusaUniversiti Teknologi MARA, Shah Alam, MalaysiaVerified email at salam.uitm.edu.my
