Examining the mediating effect of attitude towards electronic words-of mouth (eWOM) on the relation between the trust in eWOM source and intention to follow eWOM among … NTA Zainal, A Harun, J Lily Asia Pacific Management Review 22 (1), 35-44, 2017 | 204 | 2017 |
Examining the Digital Entrepreneurship Education Effectiveness on Soft Skills among Undergraduates NTA Zainal, K Yong MANU: Jurnal Pusat Penataran Ilmu Dan Bahasa (PPIB) 31 (1), 139-151, 2020 | 10 | 2020 |
The Relationship between Entrepreneurial Competencies and Entrepreneurial Success Among Homestay Entrepreneurs in Malaysia K Yong, NTA Zainal, B Chekima Journal of Academic Research in Business and Social Sciences 11 (6), 99-114, 2021 | 3 | 2021 |
Engaging Travellers in the Context of Tourism SMEs: A Conceptual Paper NTA Zainal, K Yong International Journal of Advanced Science and Technology 29 (7s), 1544 - 1549, 2020 | 3 | 2020 |
An exploratory study of the social media marketing role in measuring business performance among student entrepreneurs K Yong, NTA Zainal International Journal of Accounting 6 (37), 2021 | 2 | 2021 |
The relationship between social customer relationship management (CRM) and customer engagement: an exploratory study NTA Zainal University of Nottingham, 2020 | 1 | 2020 |
Audience Value of Social Media Influencers NT Adeline, Tam Yin Ling, Zainal Industry Forward and Technology Transformation in Business and …, 2023 | | 2023 |
PEERS: A Digital Entrepreneurship Experiential Teaching and Learning Process NTA Zainal, AYL Tam Industry Forward and Technology Transformation in Business and …, 2023 | | 2023 |
Audience Value of Social Media Influencers Check for updates TYL Adeline, NT Zainal Industry Forward and Technology Transformation in Business and …, 2023 | | 2023 |
PPIB UMS Introduction AM Abang Muis, K Yien Yee, ER Rukkung, J Januin, NTA Zainal, F Jumil, ... PPIB, 2023 | | 2023 |
Digitizing local businesses through Fundamentals of Entrepreneurial Acculturation Course NTA Zainal | | 2021 |
Business e-portfolio report Guideline for Fundamental of Entrepreneurial Acculturation NTA Zainal | | 2021 |
APK Virtual Expo Briefing for students NTA Zainal, K Yong | | 2021 |
Business Model Canvas Report Content NTA Zainal | | 2020 |
Unit 3-Business Opportunity NTA Zainal | | 2020 |
Unit 2-Creative and Innovation in Entrepreneurship NTA Zainal YouTube, 2020 | | 2020 |
Sub-topic-Introduction to digital marketing NTA Zainal | | 2020 |
Unit 6-Digital marketing (content strategy) NTA Zainal | | 2020 |
Unit 6-Digital marketing (why and tips) NTA Zainal | | 2020 |
Unit 7-Financial & Accounting Management NTA Zainal | | 2020 |