| The customer engagement ecosystem E Maslowska, EC Malthouse, T Collinger Journal of marketing management 32 (5-6), 469-501, 2016 | 434 | 2016 |
| Do customer reviews drive purchase decisions? The moderating roles of review exposure and price E Maslowska, EC Malthouse, V Viswanathan Decision Support Systems 98, 1-9, 2017 | 232 | 2017 |
| Too good to be true: the role of online reviews’ features in probability to buy E Maslowska, EC Malthouse, SF Bernritter International Journal of Advertising 36 (1), 142-163, 2017 | 181 | 2017 |
| “Understanding a fury in your words”: The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors SJ Kim, RJH Wang, E Maslowska, EC Malthouse Computers in Human Behavior 54, 511-521, 2016 | 177 | 2016 |
| The dynamics of consumer engagement with mobile technologies V Viswanathan, LD Hollebeek, EC Malthouse, E Maslowska, S Jung Kim, ... Service Science 9 (1), 36-49, 2017 | 175 | 2017 |
| Brand marketing, big data and social innovation as future research directions for engagement BJ Calder, EC Malthouse, E Maslowska Journal of Marketing Management 32 (5-6), 579-585, 2016 | 169 | 2016 |
| It is all in the name: A study of consumers' responses to personalized communication E Maslowska, EG Smit, B Van den Putte Journal of Interactive Advertising 16 (1), 74-85, 2016 | 162 | 2016 |
| The effects of trait-based personalization in social media advertising S Winter, E Maslowska, AL Vos Computers in Human Behavior 114, 106525, 2021 | 154 | 2021 |
| Understanding the effects of different review features on purchase probability SJ Kim, E Maslowska, EC Malthouse Electronic Word of Mouth as a Promotional Technique, 29-53, 2020 | 136 | 2020 |
| Understanding programmatic TV advertising EC Malthouse, E Maslowska, JU Franks international Journal of Advertising 37 (5), 769-784, 2018 | 107 | 2018 |
| The paradox of (dis) trust in sponsorship disclosure: The characteristics and effects of sponsored online consumer reviews SJ Kim, E Maslowska, A Tamaddoni Decision Support Systems 116, 114-124, 2019 | 82 | 2019 |
| How consumers attend to online reviews: an eye-tracking and network analysis approach E Maslowska, CM Segijn, KA Vakeel, V Viswanathan International Journal of Advertising 39 (2), 282-306, 2020 | 68 | 2020 |
| Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing V Viswanathan, EC Malthouse, E Maslowska, S Hoornaert, ... Journal of Service Management 29 (3), 378-398, 2018 | 61 | 2018 |
| The effectiveness of personalized e-mail newsletters and the role of personal characteristics E Maslowska, B Putte, EG Smit Cyberpsychology, Behavior, and Social Networking 14 (12), 765-770, 2011 | 59 | 2011 |
| Assessing the cross-cultural applicability of tailored advertising: A comparative study between the Netherlands and Poland E Maslowska, EG Smit, B van den Putte International Journal of Advertising 32 (4), 487-511, 2013 | 47 | 2013 |
| Creating, metavoicing, and propagating: A road map for understanding user roles in computational advertising Y Liu-Thompkins, E Maslowska, Y Ren, H Kim Journal of Advertising 49 (4), 394-410, 2020 | 38 | 2020 |
| Mobile news learning—investigating political knowledge gains in a social media newsfeed with mobile eye tracking J Ohme, E Maslowska, C Mothes Political Communication 39 (3), 339-357, 2022 | 29 | 2022 |
| Attention to social media ads: The role of consumer recommendations and smartphones E Maslowska, J Ohme, CM Segijn Journal of Interactive Advertising 21 (3), 283-296, 2021 | 25 | 2021 |
| The effect of online customer reviews’ characteristics on sales E Maslowska, EC Malthouse, SF Bernritter Advances in Advertising Research (Vol. VII) Bridging the Gap between …, 2017 | 24 | 2017 |
| The role of recommender systems in fostering consumers' long-term platform engagement E Maslowska, EC Malthouse, LD Hollebeek Journal of Service Management 33 (4/5), 721-732, 2022 | 22 | 2022 |
