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Ewa Masłowska
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The customer engagement ecosystem
E Maslowska, EC Malthouse, T Collinger
Journal of marketing management 32 (5-6), 469-501, 2016
3892016
Do customer reviews drive purchase decisions? The moderating roles of review exposure and price
E Maslowska, EC Malthouse, V Viswanathan
Decision Support Systems 98, 1-9, 2017
2012017
“Understanding a fury in your words”: The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors
SJ Kim, RJH Wang, E Maslowska, EC Malthouse
Computers in Human Behavior 54, 511-521, 2016
1672016
The dynamics of consumer engagement with mobile technologies
V Viswanathan, LD Hollebeek, EC Malthouse, E Maslowska, S Jung Kim, ...
Service Science 9 (1), 36-49, 2017
1592017
Too good to be true: the role of online reviews’ features in probability to buy
E Maslowska, EC Malthouse, SF Bernritter
International Journal of Advertising 36 (1), 142-163, 2017
1572017
Brand marketing, big data and social innovation as future research directions for engagement
BJ Calder, EC Malthouse, E Maslowska
Journal of Marketing Management 32 (5-6), 579-585, 2016
1542016
It is all in the name: A study of consumers' responses to personalized communication
E Maslowska, EG Smit, B Van den Putte
Journal of Interactive Advertising 16 (1), 74-85, 2016
1232016
Understanding the effects of different review features on purchase probability
SJ Kim, E Maslowska, EC Malthouse
Electronic Word of Mouth as a Promotional Technique, 29-53, 2020
1202020
The effects of trait-based personalization in social media advertising
S Winter, E Maslowska, AL Vos
Computers in Human Behavior 114, 106525, 2021
1162021
Understanding programmatic TV advertising
EC Malthouse, E Maslowska, JU Franks
international Journal of Advertising 37 (5), 769-784, 2018
892018
The paradox of (dis) trust in sponsorship disclosure: The characteristics and effects of sponsored online consumer reviews
SJ Kim, E Maslowska, A Tamaddoni
Decision Support Systems 116, 114-124, 2019
652019
Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing
V Viswanathan, EC Malthouse, E Maslowska, S Hoornaert, ...
Journal of Service Management 29 (3), 378-398, 2018
552018
The effectiveness of personalized e-mail newsletters and the role of personal characteristics
E Maslowska, B Putte, EG Smit
Cyberpsychology, Behavior, and Social Networking 14 (12), 765-770, 2011
552011
How consumers attend to online reviews: an eye-tracking and network analysis approach
E Maslowska, CM Segijn, KA Vakeel, V Viswanathan
International Journal of Advertising 39 (2), 282-306, 2020
532020
Natural language processing to extract meaningful information from patient experience feedback
K Nawab, G Ramsey, R Schreiber
Applied Clinical Informatics 11 (02), 242-252, 2020
492020
Assessing the cross-cultural applicability of tailored advertising: A comparative study between the Netherlands and Poland
E Maslowska, EG Smit, B van den Putte
International Journal of Advertising 32 (4), 487-511, 2013
422013
Creating, metavoicing, and propagating: A road map for understanding user roles in computational advertising
Y Liu-Thompkins, E Maslowska, Y Ren, H Kim
Journal of Advertising 49 (4), 394-410, 2020
302020
Mobile news learning—investigating political knowledge gains in a social media newsfeed with mobile eye tracking
J Ohme, E Maslowska, C Mothes
Political Communication 39 (3), 339-357, 2022
212022
The effect of online customer reviews’ characteristics on sales
E Maslowska, EC Malthouse, SF Bernritter
Advances in Advertising Research (Vol. VII) Bridging the Gap between …, 2017
182017
Examining the (in) effectiveness of personalized communication
E Maslowska, E Smit, B van den Putte
The 10th ICORIA, 2011
182011
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