| Organisational culture and the creation of brand identity: retail food branding in new markets S Rashid, K Ghose Marketing Intelligence & Planning 33 (1), 2-19, 2015 | 44 | 2015 |
| Internal brand equity defines customer experience K Ghose Direct Marketing: An International Journal 3 (3), 177-185, 2009 | 37 | 2009 |
| ABC-Anchoring the brand concept K Ghose Journal of Brand Management 10, 95-105, 2002 | 24 | 2002 |
| Hospitality in and out of the hospitals. Creating and maintaining brand equity for medial tourism destination brands (MTD's) K Ghose Romanian Journal of Marketing 1, 114-131, 2010 | 18 | 2010 |
| The strength of the brand value chain is the strength of the brand anchor K Ghose Thought Leaders International Conference on Brand Management, Birmingham …, 2007 | 13 | 2007 |
| Brand identity: Introducing renewed concept for coffee shops SM Rashid, K Ghose, DA Cohen PEOPLE: International Journal of Social Sciences 1 (1), 2015 | 11 | 2015 |
| Measuring dynamic effects of advertising: a case study in India M Baidya, B Maity, K Ghose Journal of Indian Business Research 4 (3), 158-169, 2012 | 10 | 2012 |
| Innovation in marketing strategy: A customer lifetime value approach. MK Baidya, B Maity, K Ghose Journal of Business & Management 25 (2), 2019 | 9 | 2019 |
| An exploration on the process of brand identity building in the context of Malaysian cafe SM Rashid, DA Cohen, K Ghose Universiti Kebangsaan Malaysia, 2018 | 6 | 2018 |
| Exploring brand associations in wine purchases K Ghose Lincoln University. Faculty of Commerce. Department of Business Management …, 2010 | 6 | 2010 |
| Effectiveness of sales promotion effort in emerging markets: a brand level analysis MK Baidya, K Ghose International Journal of Business and Emerging Markets 2 (1), 43-57, 2010 | 4 | 2010 |
| The economics of brand and marketing activities M Baidya, B Maity, K Ghose DLSU Business & Economics Review 27 (1), 165-174, 2017 | 2 | 2017 |
| Brand identity: Be original, be creative S Mohd Rashid, K Ghose, DA Cohen Indian Journal of Arts 5 (16), 128-136, 2015 | | 2015 |
| From the past to the future-heritage based brand positioning in emerging markets K Ghose | | 2014 |
| An empirical investigation of the effect of advertising in shaping the relationship between sales and price of two entrepreneur brands in India M Baidya, K Ghose, B Maity Asia-Pacific Journal of Business Administration 6 (2), 116-126, 2014 | | 2014 |
| Co-creating career aspirations in LSES youth LSES: Lower Socio-Economic Status (India) K Ghose AASM, 2014 | | 2014 |
| Assessing productivity of personal selling effort in India: an econometric approach MK Baidya, B Maity, K Ghose Asian Journal of Business Research 1 (1), 2011 | | 2011 |
| Ospitalitatea înauntrul si în afara spitalelor. Crearea si mentinerea valorii marcii pentru brandurile destinatiilor de turism medical (DTM) K Ghose Romanian Journal of Marketing, 114, 2010 | | 2010 |
| Ospitalitatea înăuntrul și în afara spitalelor. Crearea și menținerea valorii mîrcii pentru brandurile destinațiilor de turism medical (DTM). K Ghose Romanian Journal of Marketing 5 (1), 2010 | | 2010 |
| Enhancing the Brand Equity of India as a Medical Tourism Destination (MTD) Brand K Ghose Advances in Technology and Innovation in Marketing, 241, 2009 | | 2009 |
