| Purushartha: Maslow’s Need Hierarchy Revisited SSR T Rajasakran, S Sinnappan Anthropologist 18, 199-203, 2014 | 22 | 2014 |
| Young Adult Malaysian Consumers? Attitude and Purchase Intentions of CSR Supported Grocery Brands Periyaya, T., Nair, V., Rajasakran, T., Sharif, Zachary Journal of the Southeast Asia Research Centre for Communications and …, 2016 | 13 | 2016 |
| Aggressor Games: Of Violent Video Games and Aggression among Higher-income Group Schoolchildren in Malaysia RT Wong A., Sinnappan S., Kumarasuriar V., Pangiras G., Koran S. Science Technology & Society 19 (3), 383-398, 2014 | 12 | 2014 |
| Malaysia's Hindu Rights Action Force (Hindraf): A Perspective from a Malay Mainstream Daily S Sundara Raja, T Rajasakran, S Sinnappan International Journal of Academic Research 5 (5), 2013 | 7 | 2013 |
| A Malaysia’s Y Culture: Of Media Convergence and Political Awareness T Rajasakran, S Sinnappan Journal of Basic and Applied Scientific Research 3 (8), 93-101, 2013 | 7 | 2013 |
| Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals K Chan, J Shi, L Agante, SJ Opree, T Rajasakran International Review on Public and Nonprofit Marketing 19 (1), 37-51, 2022 | 6 | 2022 |
| Muslim male segmentation: the male gaze and girl power in Malaysian vampire movies Rajasakran, T, Sinnappan, S., Periyayya, T., Balakrishnan Journal of Islamic Marketing, 2017 | 5 | 2017 |
| Kuppameni: A Potent Herbal Boon for Undernourished Malaysian Indian Plantation Workers T Rajasakran, S Sinnappan, SS Raja Studies on Ethno-Medicine 9 (1), 85-87, 2015 | 1 | 2015 |
| The Role of Social Learning in Understanding Deviance T Rajasakran, S Sinnappan, SS Raja The Anthropologist 17 (3), 937-949, 2014 | 1 | 2014 |
| Integrated Marketing Communications Mohd Yusof, Y., Pusta, M., Shafie, I., Rajasakran | | 2019 |
| How extreme self-love creates hate waves around the world: common sense must prevail over extremist rhetoric T Rajasakran South China Morning Post, 2019 | | 2019 |
| HKBU Institutional Repositor y T Rajasakran | | 2015 |
| Effects of advertising self-disclosure, message appeal and regulatory orientation: a field experiment on private retirement schemes in Malaysia T Rajasakran | | 2015 |
| Voluntary Corporate Disclosures and Tangible Brand Elements in Financial Advertisements for Consumer Buy-in: A Study on Malaysian Unit Trusts T RAJASAKRAN, T PERIYAYYA, S SINNAPPAN, S WILSON | | |
