Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness MDN Sakib, M Zolfagharian, A Yazdanparast Journal of Retailing and Consumer Services 52, 101733, 2020 | 178 | 2020 |
The Impact of Social Media Marketing on University Students’ Brand Loyalty S Hossain, MN Sakib International Journal of Marketing and Business Communication 5 (3), 1-7, 2016 | 73 | 2016 |
A cross-cultural analysis of ridesharing intentions and compliance with COVID-19 health guidelines: The roles of social trust, fear of COVID-19, and trust-in-God MN Sakib, F Hasan, M Al-Emran, R Felix Journal of Retailing and Consumer Services 71, 103207, 2023 | 10 | 2023 |
Analysis of Factors Influencing E-WOM Credibility FT Zohora, N Choudhury, MN Sakib International Journal of Marketing & Business Communication 6 (2), 8, 2017 | 10 | 2017 |
How YouTube Health Vloggers Influence Viewer Compliance: The Interplay between Vlogger Characteristics, Parasocial Interaction, and Viewer Characteristics MN Sakib The University of Texas Rio Grande Valley, 2020 | 3 | 2020 |
Parental Attitude toward Child's Sports Involvement in Bangladesh: An Empirical Review on the Influencing Factors S Hossain, N Sakib Asian Journal of Research in Marketing 5 (2), 30-43, 2016 | 1 | 2016 |
The effects of consumer brand engagement on brand love in sharing economy TP Tran, SH Lee, MN Sakib Journal of Marketing Theory and Practice, 2024 | | 2024 |
Trust-in-government and social economic norms: assessing the heterogeneity of consumers in the USA and Mexico using the VBN theory SE Robles-Avila, MN Sakib International Journal of Emerging Markets, 2023 | | 2023 |
Factors Affecting Customers Attitude towards Market Offering: A Study on Texas Soccer Academy. N Shamima, M Sakib, MF Islam ASA University Review 9 (2), 2015 | | 2015 |