| Hospitality and tourism N Sumarjan, MSM Zahari, SM Radzi, Z Mohi, MHM Hanafiah, ... Hrani Hospitality 10, 2014 | 40 | 2014 |
| Information and communication technology application’s usage in hotel industry A Abdul Aziz, MF Saiful Bakhtiar, MSY Kamaruddin, NA Ahmad Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 4 (2), 34-48, 2012 | 33 | 2012 |
| Theory and practice in hospitality and tourism research SM Radzi, MFS Bakhtiar, Z Mohi, MSM Zahari, N Sumarjan, CT Chik, ... CRC Press, 2014 | 27 | 2014 |
| Brand equity and customer behavioural intention: A case of food truck business R Mokhtar, Z Othman, A Arsat, MFS Bakhtiar Journal of Tourism, Hospitality & Culinary Arts 9 (2), 561-570, 2017 | 24 | 2017 |
| The influence of direct financial compensation towards future-graduates career choice in hotel industry NA Ahmad, A Abdul Aziz, SY Kamarudin, A Abdul Aziz, MF Saiful Bakhtiar Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 4 (3), 18-30, 2012 | 17 | 2012 |
| Customer segmentation approaches and hotel occupancy performance: a case study of 4 and 5 star hotels in Klang Valley NA Ahmad, SY Kamarudin, A Abdul Aziz, MF Saiful Bakhtiar, ... Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 3 (3), 109-125, 2011 | 10 | 2011 |
| Customer satisfaction with hypermarket fresh food’s characteristics AR Azhar, MZ Mohd Salehuddin, MF Saiful Bakhtiar, MSY Kamaruddin Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 4 (1), 17-37, 2012 | 9 | 2012 |
| A concept of consumer acceptance on the usage of self-ordering kiosks at McDonald’s SA Yaacob, A Aziz, M Bakhtiar, Z Othman, N Ahmad International Journal of Academic Research in Business and Social Sciences …, 2021 | 7 | 2021 |
| Uptown night market and tourists’ satisfaction N Kamaruddin, MFS Bakhtiar Hospitality and Tourism: Synergizing Creativity and Innovation in Research 3 …, 2013 | 5 | 2013 |
| Workplace stress, organisational commitment and turnover intention: A case of Japanese restaurant in Malaysia M Bakhtiar, M Zamri, N Hashim, Z Othman, M Ismail Heritage, Culture and Society: Research agenda and best practices in the …, 2016 | 4 | 2016 |
| HPWS Implementation in Five-star Hotels: Why Employees' Perception Matter MFS Bakhtiar, SM Radzi, N Sumarjan, NA Kedin, AA Azdel International Journal of Academic Research in Business and Social Sciences 8 …, 2018 | 3 | 2018 |
| Perception of environmental strategies in hotels and the influence towards future behavior intention: locals’ perspective in Malaysia MFS Bakhtiar, AA Azdel, MSY Kamaruddin, NA Hamad Theory and Practice in Hospitality and Tourism Research, 343, 2014 | 3 | 2014 |
| Hotel customer loyalty antecedents and behavioral loyalty AA Azdel, NN Azizan, MFS Bakhtiar, N Ahmad Synergizing Creativity and Innovation in Research Hospitality and Tourism …, 2013 | 3 | 2013 |
| An investigation of customers’ satisfaction as a mediating effect between hotel customer loyalty antecedents and behavioral loyalty AA Azdel, MFS Bakhtiar, MSY Kamaruddin, NA Ahmad, NC Ahmat Theory and Practice in Hospitality and Tourism Research, 97, 2014 | 2 | 2014 |
| Craft souvenirs: Perceived authenticity and tourist purchase behaviour FI Basri, MFS Bakhtiar Hospitality and Tourism: Synergizing Creativity and Innovation in Research, 141, 2013 | 2 | 2013 |
| Perception of international tourists on sex tourism in Malaysia NE Zainal, MSY Kamaruddin, MFS Bakhtiar, NA Ahmad Hospitality and tourism: Synergizing creativity and innovation in research …, 2013 | 2 | 2013 |
| Routine of cooking practices among Malaysian working women MSY Kamaruddin, SKA Bakar, MSM Zahari, MFS Bakhtiar Current Issues in Hospitality and Tourism: Research and Innovations 349, 2012 | 2 | 2012 |
| Corporate sponsorship for sports events in Malaysia S Tarmudi, MH Jeinie, MFS Bakhtiar, SA Jamal, N Othman, IR Razak Advanced Science Letters 21 (6), 1915-1917, 2015 | 1 | 2015 |
| The usage of ICT applications in 5 star hotels in Kuala Lumpur, Malaysia MSY Kamaruddin, NA Ahmad Current Issues in Hospitality and Tourism: Research and Innovations 231, 2012 | 1 | 2012 |
| Direct financial compensation and future graduates career choice in hotel industry NA Ahmad, AA Aziz, MSY Kamaruddin, AA Aziz, MFS Bakhtiar Current issues in hospitality and tourism research and innovations, 105, 2012 | 1 | 2012 |
