| Marketing research: Within a changing information environment JF Hair, RP Bush, DJ Ortinau McGraw-Hill, 2003 | 2794 | 2003 |
| Essentials of marketing research JF Hair, MW Celsi, DJ Ortinau, RP Bush McGraw-Hill, 2017 | 2136 | 2017 |
| Marketing research: A practical approach for the new millennium JF Hair, RP Bush, DJ Ortinau (No Title), 2000 | 720 | 2000 |
| Investigación de mercados JF Hair Biblioteca Hernán Malo González, 2010 | 674 | 2010 |
| Fundamentos de pesquisa de marketing-3 JF Hair Jr, MW Celsi, DJ Ortinau, RP Bush AMGH Editora, 2014 | 328 | 2014 |
| Marketing research E Shiu, H Joseph, B Robert, O David McGraw Hill, 2009 | 291 | 2009 |
| Investigación de mercados: en un ambiente de información digital JF Hair, RP Bush, DJ Ortinau McGraw-Hill, 2010 | 254 | 2010 |
| Developing A Behavior Based Scale to Assess Retail Salesper RP Bush, DJ Ortinau, AJ Bush, JF Hair Jr Journal of Retailing 66 (1), 119, 1990 | 171 | 1990 |
| I’ll have the usual: how restaurant brand image, loyalty, and satisfaction keep customers coming back JA Espinosa, DJ Ortinau, N Krey, L Monahan Journal of Product & Brand Management 27 (6), 599-614, 2018 | 109 | 2018 |
| Exploring consumers' postadoption attitudes and use behaviors in monitoring the diffusion of a technology-based discontinuous innovation RL Anderson, DJ Ortinau Journal of Business Research 17 (3), 283-298, 1988 | 108 | 1988 |
| The use of importance-performance analysis for improving the quality of marketing education: interpreting faculty-course evaluations DJ Ortinau, AJ Bush, RP Bush, JL Twible Journal of Marketing Education 11 (2), 78-86, 1989 | 93 | 1989 |
| Writing and publishing important scientific articles: A reviewer's perspective DJ Ortinau Journal of Business Research 64 (2), 150-156, 2011 | 90 | 2011 |
| Marketing research BA Lukas, F Joseph, RP Bush, DJ Ortinau McGraw-Hill, 2004 | 80 | 2004 |
| When multiple identities compete: The role of centrality in self‐brand connections TR Harmon‐Kizer, A Kumar, D Ortinau, J Stock Journal of Consumer Behaviour 12 (6), 483-495, 2013 | 64 | 2013 |
| Marketing research: a practical approach for the new millenium JF Hair, RP Bush, DJ Ortinau Language 22 (682p), 25cm, 2000 | 56 | 2000 |
| Debunking legendary beliefs about student samples in marketing research JA Espinosa, DJ Ortinau Journal of Business Research 69 (8), 3149-3158, 2016 | 55 | 2016 |
| Marketing Research within a changing environment. Revised international edition J Hair, R Bush, D Ortinau McGraw-Hill, New York, USA 589 (2006), 566, 2006 | 44 | 2006 |
| Market Research in a changing information environment JR Hair, RD Bush, J Ortinau McGraw Hill Interamericana: México, 2004 | 44* | 2004 |
| Science is about corroborating empirical evidence, even in academic business research journals BJ Babin, DJ Ortinau, JL Herrmann, C Lopez Journal of Business Research 126, 504-511, 2021 | 43 | 2021 |
| Investigación de mercados: en un ambiente de información digital . F Joseph Jr, RP Bush, DJ Ortinau McGraw-Hill Interamericana, 2014 | 35 | 2014 |
