| Country branding emerging from citizens’ emotions and the perceptions of competitive advantage: The case of Malaysia Norbani Che Ha, Bang Nguyen, Wan Kalthom Yahya Journal of Vacation Marketing - article online, 1-16, 2015 | 65* | 2015 |
| Environmental Conscious Behaviour among Male and Female Malaysian Consumers R Zuraidah, H Nor Hashima, WK Yahya, Siti Aishah, Mohamad OIDA International Journal of Sustainable Development 4 (8), 55-64, 2012 | 25 | 2012 |
| The Relationship between Perceived Consumer Effectiveness, Environmental Concern and Ecologically Conscious Consumer Brhavior WK Yahya, NH Hashim, S Aishah, Z Ramly 3rd Annual International Conference on Business Strategy and Organizational …, 2013 | 22 | 2013 |
| Green marketing tools effect on consumer buying decision in the bottled water industry D Prihandono, AP Wijaya, I Rizqiana, WK Yahya, AKR Prabumenang Humanities & Social Sciences Reviews 8 (4), 537-546, 2020 | 19 | 2020 |
| High performance work system (HPWS) and organizational performance: the mediating role of employee attitude ZNA Yazid, WK Yahya, M Ishak, N Achim Intervarsities Multidisciplinary International Conference 2017 (IMICO 2017), 2017 | 16 | 2017 |
| Understanding environmentally friendly consumer behavior WK Yahya, ND Musa, NH Hashim Regional Conference on Science, Technology and Social Sciences (RCSTSS 2014 …, 2016 | 16 | 2016 |
| The Relationship between Environmental Issues and Organisational Performance WK Yahya, NB Che Ha INTERNATIONAL JOURNAL OF BUSINESS AND SOCIETY 14 (1), 111-139, 2013 | 14 | 2013 |
| The Role of Public Awareness and Government Regulations in Stimulating Sustainable Consumption of Malaysian Consumers WK Yahya, NH Hashim | 14 | 2011 |
| Digital Employee Experience (DEX) SR Daud, M Mukapit, N Hussin, WK Yahya, NA RAHIM Insight Journal, 2021 | 10 | 2021 |
| Social influence and eco-label factors towards purchase intention of home products: A PLS approach NH Hashim, WK Yahya, S Abu Bakar, SA Asrul Journal of Emerging Economies and Islamic Research 6 (3), 1-9, 2018 | 9 | 2018 |
| The Emergence Of Global Halal Business 2nd Edition (UiTM Press) SZS Marzuki, WK Yahya UiTM Press, 2020 | 8 | 2020 |
| Making sustainable consumption work WK Yahya New Straits Times Press (M) Bhd., 2019 | 7 | 2019 |
| Environmentally friendly consumer behavior in Malaysia WK Yahya, NH Hashim, ND Musa 19th MACFEA National Seminar, Putrajaya, Malaysia, November, 19-20, 2015 | 7 | 2015 |
| Investigating The Relationship Between Corporate Citizenship Culture and Organisational Performance in The Malaysian Context WK Yahya, N Che Ha Asian Academy of Management Journal 19 (1), 47-72, 2014 | 7 | 2014 |
| Influence of utilitarian shopping value, personal innovativeness and electronic word of mouth on Mobile shopping: a conceptual framework N Shaqman, NH Hashim, WK Yahya Asian Journal of Research in Business and Management 4 (1), 52-63, 2022 | 6 | 2022 |
| Ethnicity, social influence, eco-label and purchase intention of consumers of green home electronic products NH Hashim, WK Yahya, SA Asrul Social and Management Research Journal (SMRJ) 15 (2), 47-63, 2018 | 5 | 2018 |
| THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY ORIENTATION, MARKETING CAPABALITIES AND ORGANISATIONAL PERFORMANCE WK Yahya University of Malaya, 2011 | 5 | 2011 |
| THE EFFECT OF AGE IN MODERATING ECOLOGICALLY CONSCIOUS BEHAVIOUR AMONG MALAYSIAN CONSUMERS WK Yahya, NH Hashim, Z Ramly, SA Mohamad Seminar Hasil penyekidikan Kementerian Pengajian Tinggi, 69-78, 2012 | 4 | 2012 |
| THE EFFECT OF AGE IN MODERATING ECOLOGICALLY CONSCIOUS BEHAVIOUR AMONG MALAYSIAN CONSUMERS Z Ramly, NH Hashim, WK Yahya, SA Mohamad International Conference on Marketing and Retailing 2011 (INCOMar 2011), 2011 | 4 | 2011 |
| Environmental Concern and Government Regulations Roles in Influencing Ecologically Conscious Consumer Behaviour WK Yahya Academic Journal of Business and Social Sciences 3 (1), 1-17, 2019 | 3 | 2019 |
