Follow
Dina Mayzlin
Dina Mayzlin
USC Marshall School of Business
Verified email at marshall.usc.edu - Homepage
Title
Cited by
Cited by
Year
The effect of word of mouth on sales: Online book reviews
JA Chevalier, D Mayzlin
Journal of marketing research 43 (3), 345-354, 2006
91792006
Using online conversations to study word-of-mouth communication
D Godes, D Mayzlin
Marketing science 23 (4), 545-560, 2004
42952004
Firm-created word-of-mouth communication: Evidence from a field test
D Godes, D Mayzlin
Marketing science 28 (4), 721-739, 2009
12512009
Promotional reviews: An empirical investigation of online review manipulation
D Mayzlin, Y Dover, J Chevalier
American Economic Review 104 (8), 2421-2455, 2014
11732014
Promotional chat on the Internet
D Mayzlin
Marketing science 25 (2), 155-163, 2006
9812006
The firm's management of social interactions
D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ...
Marketing letters 16, 415-428, 2005
9642005
Physician fees and procedure intensity: the case of cesarean delivery
J Gruber, J Kim, D Mayzlin
Journal of health economics 18 (4), 473-490, 1999
4501999
Uninformative advertising as an invitation to search
D Mayzlin, J Shin
Marketing science 30 (4), 666-685, 2011
2442011
Channels of impact: User reviews when quality is dynamic and managers respond
JA Chevalier, Y Dover, D Mayzlin
Marketing Science 37 (5), 688-709, 2018
2122018
Link to success: How blogs build an audience by promoting rivals
D Mayzlin, H Yoganarasimhan
Management Science 58 (9), 1651-1668, 2012
1482012
Firm-created word-of-mouth communication: A field-based quasi-experiment
D Godes, D Mayzlin
Available at SSRN 569361, 2004
992004
Influencing social media influencers through affiliation
A Pei, D Mayzlin
Marketing Science 41 (3), 593-615, 2022
492022
Managing Buzz
JS Campbell, Arthur, Dina Mayzlin
Rand Journal of Economics, 2017
412017
The influence of social networks on the effectiveness of promotional strategies
D Mayzlin
Yale School of Management Working Paper, 2002
302002
Se servir des conversations en ligne pour étudier le bouche-ŕ-oreille
D Godes, D Mayzlin
Recherche et Applications En Marketing (French Edition) 19 (4), 89-111, 2004
292004
Influencing the influencers
A Pei, D Mayzlin
Available at SSRN 3376904, 2021
272021
Extremity bias in online reviews: The role of attrition
L Brandes, D Godes, D Mayzlin
Journal of Marketing Research 59 (4), 675-695, 2022
212022
Managing social interactions
D Mayzlin
132016
What drives extremity bias in online reviews? Theory and experimental evidence
L Brandes, D Godes, D Mayzlin
Theory and Experimental Evidence (September 6, 2019), 2019
112019
Controlling for self-selection bias in customer reviews
L Brandes, D Godes, D Mayzlin
Working Paper, 2013
112013
The system can't perform the operation now. Try again later.
Articles 1–20