| Employability And Entrepreneurial Skills In The Digital Era: A Critical Review M Pallawi, Singh,S., Kumar Academy of Marketing Studies Journal 26 (4), 1-10, 2022 | 3 | 2022 |
| Environment-Friendly products as a CSR strategy and its effect on purchase behaviour of young consumers S Singh, M Kumar Abhigyan 39 (1), 32-41, 2021 | 3 | 2021 |
| Awareness of government initiated schemes a study of handicraft sector in Mirzapur D Kumar, M Kumar IUJ Journal of Management 6 (2), 24-29, 2018 | 3 | 2018 |
| EFFECTIVENESS OF ADVERTISEMENTS ON CONSUMER BEHAVIOUR POST-COVID 19: A STUDY OF UNIVERSITY STUDENTS PURSUING MANAGEMENT COURSES IN BIHAR & JHARKHAND S Kumar,M. & Singh Academy of Marketing Studies Journal 27 (1), 1-6, 2022 | 2* | 2022 |
| Factors Influencing Prepaid Consumer Behavior in Mobile Telecom Industry of Bihar & Jharkhand A Singh ICFAI UNIVERSITY, JHARKHAND, 2019 | 1 | 2019 |
| 25 Years of Online Video Streaming Research: A Bibliometric Analysis SK Jena, SP Mohanty, M Kumar Quarterly Review of Film and Video, 1-30, 2023 | | 2023 |
| Consumer Behavior in Rural Markets Being Reshaped by Disruptive Technology and Social Media Use (SMU): A Review. M Kumar, M., Kumar IUJ Journal Of Management 11 (1), 192-204, 2023 | | 2023 |
| THE ROLE OF CUSTOMER RELATIONSHIP MANAGEMENT IN INCREASING THE REVENUE OF B2B ORGANIZATIONS K M IN Patent App. 202,241,050,393, 2022 | | 2022 |
| A STUDY OF MEASURING THE MODERATING EFFECT OF EMPLOYEE ENGAGEMENT ON CAREER DEVELOPMENT M Singh, S. & Kumar Academy of Marketing Studies Journal 26 (4), 1-10, 2022 | | 2022 |
| Cause-Related Marketing and effectiveness on the Purchase Behavior: A study of University students pursuing Management courses in Jharkhand Post-Covid 19 S Kumar,M. & Singh IUJ Journal Of Management 10 (1), 115-125, 2022 | | 2022 |
| Impact of Brand Awareness and Brand Loyalty on Consumer Purchase decision: A study on FMCG products KM Nibsaiya.S, Sumithra.C.G IUJ Journal Of Management 9 (1), 174-186, 2021 | | 2021 |
| Confounding and Effect Modification in Research D Satyarup, M Kumar, RP Dalai, KR Rathor Indian Journal of Forensic Medicine & Toxicology 14 (4), 8394-8400, 2020 | | 2020 |
| Effectiveness of Social Media Marketing & Public Relation of Sanitizer Manufacturers on Perception of Customers: A Study of Jharkhand (India) M Kumar, S Singh Sumedha Journal of Management 9 (3), 40-48, 2020 | | 2020 |
| Perception of rural millennial towards humorous advertisements and its effect on their purchase intent: A study of village of Patna District of Bihar M Kumar, S Singh Sumedha Journal of Management 9 (2), 28-35, 2020 | | 2020 |
| Methodological Errors in Research: A Review. D Satyarup, M Kumar, RP Dalai, S Sethy, K Rathor Indian Journal of Public Health Research & Development 10 (11), 2019 | | 2019 |
| Effectiveness of Work Life Balance : A Study of Management Teachers M Singh, S. & Kumar IUJ Journal Of Management 6 (1), 45-48, 2018 | | 2018 |
| Perception of Female Students towards Humorous Advertisements on Social Media and its Effect on their Pre-Purchase Decision M Singh, S. & Kumar Social Media for Business 1, 10-14, 2016 | | 2016 |
| Corporate Social Responsibility and Human Resource Management M Singh, S. & Kumar UNNATI-The Business Journal (A Half Yearly Refereed Journal of Management …, 2013 | | 2013 |
| Authors Title Journal Publisher Vol/Issue/Page nos. DOI (Digital Object Identifier) KS Devi, VK Mathur, SK Nayak, S Mohanty, M Kumar, SK Nayak, ... SAGE 28 (22), 2729-2747, 2009 | | 2009 |
| Online (eWOM) and Offline (WOM) Channel Evaluation by Indian Higher Education (HE) Students, for Choosing Business Administration Degree in the UK S Sanyal, M Kumar BHUManagement Review, 29, 0 | | |
sweta singhAssistant ProfessorVerified email at iujharkhand.edu.in
sweta singhAssistant ProfessorVerified email at iujharkhand.edu.in