Ann-Kristin Kupfer
Ann-Kristin Kupfer
KIT (Karlsruhe Institute of Technology)
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Cited by
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Brand crises in the digital age: The short-and long-term effects of social media firestorms on consumers and brands
N Hansen, AK Kupfer, T Hennig-Thurau
International Journal of Research in Marketing 35 (4), 557-574, 2018
The Role of the Partner Brand's Social Media Power in Brand Alliances
AK Kupfer, N Pähler vor der Holte, RV Kübler, T Hennig-Thurau
Journal of Marketing 82 (3), 25-44, 2018
When does it make sense to do it again? An empirical investigation of contingency factors of movie remakes
B Bohnenkamp, AK Knapp, T Hennig-Thurau, R Schauerte
Journal of Cultural Economics 39 (1), 15-41, 2015
Pre-release consumer buzz
MB Houston, AK Kupfer, T Hennig-Thurau, M Spann
Journal of the Academy of Marketing Science 46 (2), 338-360, 2018
The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model
AK Knapp, T Hennig-Thurau, J Mathys
Journal of the Academy of Marketing Science 42 (2), 205-221, 2014
Does 3D make sense for Hollywood? The economic implications of adding a third dimension to hedonic media products
AK Knapp, T Hennig-Thurau
Journal of Media Economics 28 (2), 100-118, 2015
How to survive in a digital world? A comprehensive analysis of success factors for brick-and-mortar retail stores: an abstract
AK Knapp, A Marchand, T Hennig-Thurau
Creating Marketing Magic and Innovative Future Marketing Trends, 301-301, 2017
Conceptualizing New Product Buzz
MB Houston, AK Knapp, T Hennig-Thurau, M Spann
ACR North American Advances, 2014
Marketing Hedonic Media Products: The Role of Brands and Innovations for Motion Picture Success
AK Knapp
Weathering a Social Media Firestorm: Strategies for Protecting and Creating Brand Value
N Hansen, AK Knapp, T Hennig-Thurau, K Legocki, K Walker, A Smith, ...
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