Ovidiu I. Moisescu
Ovidiu I. Moisescu
Babeș-Bolyai University, Faculty of Economics and Business Administration, Department of Marketing
Verified email at econ.ubbcluj.ro - Homepage
Cited by
Cited by
The Importance of Brand Awareness In Consumers’ Buying Decision and Perceived Risk Assessment
OI Moisescu
Management & Marketing 7 (1), 103-110, 2009
A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity
OI Moisescu
The Proceedings of the International Conference Competitiveness and …, 2006
Structural model robustness checks in PLS-SEM
M Sarstedt, CM Ringle, JH Cheah, H Ting, OI Moisescu, L Radomir
Tourism Economics 26 (4), 531-554, 2020
The Relationship Between The Dimensions Of Brand Loyalty. An Empirical Investigation Among Romanian Urban Consumers
OI Moisescu, B Allen
Management & Marketing. Challenges for the Knowledge Society 5 (4), 83-98, 2010
The Concept of Brand Equity - A Comparative Approach
OI Moisescu
The Proceedings of the International Conference The Impact of European …, 2005
Marketingul serviciilor: Ramuri şi domenii prestatoare
A Vorzsak, MF Bacila, R Cocean, MA Alt, OI Moisescu, CV Nistor, CM Pop, ...
Alma Mater, 2006
The Impact of Customers' Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry
OI Moisescu
Central European Business Review 4 (2), 21-30, 2015
A Conceptual Analysis of Brand Evaluation
OI Moisescu
The Proceedings of the International Conference Competitiveness and European …, 2007
SERVQUAL Versus SERVPERF: Modeling Customer Satisfaction and Loyalty As a Function of Service Quality in Travel Agencies
OI Moisescu, OA Gica
Studia Universitatis Babes-Bolyai Oeconomica 58 (3), 3-19, 2013
A Conceptual Review on Building, Managing and Assessing Brand Loyalty
OI Moisescu, AD Vu
Virgil Madgearu Review of Economic Studies and Research 4 (1), 67-87, 2011
From perceptual corporate sustainability to customer loyalty: a multi-sectorial investigation in a developing country
OI Moisescu
Economic Research - Ekonomska Istraživanja 31 (1), 55-72, 2018
The Impact of Educational Experience on Students' Satisfaction in the Romanian Higher Education System
MD Pop, MF Băcilă, OI Moisescu, AM Ţîrca
International Journal of Business Research 8 (4), 188-194, 2008
The Impact of Service Quality on Customer Behavioral Loyalty in the Case of Travel Agencies from Romania
OI Moisescu, OA Gica
Amfiteatru Economic 16 (8), 1191-1204, 2014
From CSR to customer loyalty: An empirical investigation in the retail banking industry of a developing country
OI Moisescu
Scientific Annals of Economics and Business 64 (3), 307-323, 2017
A Comparative Study of the Relationship Between Brand Loyalty and Market Share Among Durable and Non-Durable Products
OI Moisescu, A Bertoncelj
Management & Marketing 8 (1), 137-145, 2010
Assessing Customer Loyalty: A Literature Review
OI Moisescu
The Proceedings of the Multidisciplinary Academic Conference on Economics …, 2014
The Impact of Brand-Consumer Personality Congruence on Brand Loyalty
OI Moisescu
International Journal of Business Research 9 (4), 137-145, 2009
The Influence of Market Type and Demographics on Brand Loyalty: A Study among Urban Romanian Consumers
OI Moisescu
Analele Universitatii din Oradea. Stiinte Economice 18 (4), 737-741, 2009
Assessing perceived corporate social responsibility: A literature review
OI Moisescu
Marketing From Information to Decision, 161-169, 2014
The Impact of Brand Awareness, Brand Knowledge and Price Positioning on Perceived Risks Associated to Buying Online from Travel Agencies
OI Moisescu, PE Bertea
Romanian Journal of Marketing 8 (3), 13-22, 2013
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