‪Huat-Wei Huang‬ - ‪Google Scholar‬

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Co-authors

Ernest Cyril de RunProfessor, Universiti Malaysia SarawakVerified email at feb.unimas.my
Hiram Tingi-CATS University College, Sarawak MalaysiaVerified email at icats.edu.my

Huat-Wei Huang

Huat-Wei Huang

Universiti Malaysia Sarawak

Verified email at siswa.unimas.my - Homepage

Marketing Consumer Behavior Ethnicity


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“Made In China” Products and the Implication of Ethnic Identification Strength HW Huang, EC De Run, H Ting, HSC Ting International Review of Management and Marketing 6 (3), 631-640, 2016	6	2016
Information Search and Purchase Intention for" Made in China" Products by Ethnicity HW Huang, EC De Run, H Ting Sixth Asia Pacific Marketing and Management Conference (APMMC-6), 2016	1	2016
Complaint Behaviour by Generations: A Qualitative Inquiry from Mother-Daughter Perspectives EC de Run, H Ting, HE Tan, HW Huang 7th International Borneo Business Conference, 2016		2016
A QUALITATIVE INQUIRY FROM MOTHER-DAUGHTER PERSPECTIVES EC de Run, H Ting, HE Tan, HW Huang

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