| Brand equity and customer behavioural intention: A case of food truck business R Mokhtar, Z Othman, A Arsat, MFS Bakhtiar Journal of Tourism, Hospitality & Culinary Arts 9 (2), 561-570, 2017 | 24 | 2017 |
| Dimensions of brand equity in the food truck business R Mokhtar, Z Othman, A Arsat, HF Ariffin International Journal of Academic Research in Business & Social Sciences 8 …, 2018 | 10 | 2018 |
| Customer Awareness and Behavior Intention Towards the Use of Halal Logo on Restaurants S Bachok, N Jamalluddin, A Arsat, AM Shahril, S Sulaiman The Winners 12 (2), 196-203, 2011 | 5 | 2011 |
| Preferences towards quality, trust and trend in halal restaurant A Arsat, S Bachok, CT Chik, N Baba Heritage, Culture and Society 2 (1), 735-738, 2016 | 4 | 2016 |
| CustomersÊ perception on halal food quality towards their revisit intention in Chinese muslim restaurant A Arsat, MSY Kamaruddin, AA Azdel, NH Rejab, N Ruhadi Proceedings of the 1st Hospitality & Tourism Conference, 301-304, 2015 | 2 | 2015 |
| Customer perceptions on Halal food quality towards their revisit intention: A case study on Chinese Muslim restaurants NH Rejab, N Ruhadi, A Arsat, J Jamil, H Hassan Theory and Practice in Hospitality and Tourism Research—Proceedings of the …, 2014 | 2 | 2014 |
| Detection of non halal ingredient for halal verification in bakery and confectionery in Malaysia S Bachok, CT Chik, A Arsat, J Jamil, M Abd Ghani CURRENT ISSUES IN HOSPITALITY AND TOURISM RESEARCH AND INNOVATIONS, 333, 2012 | 2 | 2012 |
| Effects of soybean waste on the physicochemical analysis of chicken burgers N Baba, S Bachok, CT Chik, A Arsat, S Babji J. Tour. Hosp. Culin. Arts 49, 2011 | 1 | 2011 |
| Knowledge on Doubtful Halal Processed Foods and Muslim Consumer Purchased Behavior NIFBC Shalifillizam, A Arsat, Z Othman, NA Ahmad, R Mokhtar INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES 8 (8), 2018 | | 2018 |
| Muslim consumer purchase behavior on doubtful Halal packed food A Arsat, N Shalifullizam Heritage, Culture and Society, 707-711, 2016 | | 2016 |
| Consumers’ understanding and perception on the use of food premise grading system H Hassan, J Jamil, A Arsat, AA Saidatul-Afzan, FS Chang Theory and Practice in Hospitality and Tourism Research, 415, 2014 | | 2014 |
| Customer awareness and attitude towards restaurant grading system in Shah Alam NH Mohd-Rejab, NN Ahmad-Jazuli, J Jamil, A Arsat, H Hassan Theory and Practice in Hospitality and Tourism Research, 397, 2014 | | 2014 |
Dr. Azdel Abdul AzizUniversiti Teknologi MARA (UiTM)Verified email at uitm.edu.my
