| A stakeholder approach to organizational identity SG Scott, VR Lane Academy of Management review 25 (1), 43-62, 2000 | 2629 | 2000 |
| Stock market reactions to brand extension announcements: The effects of brand attitude and familiarity V Lane, R Jacobson Journal of marketing 59 (1), 63-77, 1995 | 833 | 1995 |
| The impact of ad repetition and ad content on consumer perceptions of incongruent extensions VR Lane Journal of Marketing 64 (2), 80-91, 2000 | 437 | 2000 |
| The reciprocal impact of brand leveraging: Feedback effects from brand extension evaluation to brand evalution V Lane, R Jacobson Marketing Letters 8, 261-271, 1997 | 131 | 1997 |
| The neural network model of organizational identification VR Lane, SG Scott Organizational Behavior and Human Decision Processes 104 (2), 175-192, 2007 | 96 | 2007 |
| Fluid, fractured, and distinctive? In search of a definition of organizational identity SG Scott, VR Lane Academy of Management Review 25 (1), 143-144, 2000 | 85 | 2000 |
| Identity dialogues MG Pratt, PO Foreman, SG Scott, VR Lane, DA Gioia, M Schultz, ... The Academy of Management Review 25 (1), 141-152, 2000 | 52 | 2000 |
| The impact of repeated ad exposure on spillover from low fit extensions to a global brand VR Lane, F Fastoso International Marketing Review 33 (2), 298-318, 2016 | 30 | 2016 |
| The negative effects of expecting to evaluate: Reexamination and extension in the context of service failure VR Lane, SM Keaveney Psychology & Marketing 22 (11), 857-885, 2005 | 18 | 2005 |
| Brand leverage power: the critical role of brand balance VR Lane business horizons 41 (1), 75-85, 1998 | 15 | 1998 |
| A time-based analysis of changing consumer values in India M Parthasarathy, V Lane, ML Stansifer Journal of Indian Business Research 7 (3), 271-291, 2015 | 14 | 2015 |
| The impact of the internet on values in India: Shifts in self-enhancement and self-transcendence amongst Indian youth VR Lane, J Khuntia, M Parthasarathy, BB Hazarika Journal of Global Information Management (JGIM) 25 (3), 98-120, 2017 | 8 | 2017 |
| The Impact of the Internet on Change in Consumer Values in India: Internet and Values J Khuntia, V Lane, M Parthasarathy Novel Theories and Applications of Global Information Resource Management …, 2020 | 1 | 2020 |
| A Comparison of Excess Stock Market Return to Standard Marketing Metrics V Lane, M Parthasarathy Research, Practices, and Innovations in Global Risk and Contingency …, 2018 | | 2018 |
| Measuring the Financial Value of Marketing Strategy with Excess Stock Market Return V Lane International Journal of Risk and Contingency Management (IJRCM) 3 (4), 1-16, 2014 | | 2014 |
| CUMULATIVE SUBJECT AND B Wansink, ML Ray, MC Gilly, M Wolfinbarger, KG Grunert, DL Alden, ... Journal of Marketing 65, 129-146, 2001 | | 2001 |
| When does leveraging brand equity create financial equity: A test of brand extension hypotheses VR Lane University of Washington, 1992 | | 1992 |
