Mozard Mohtar, PhD
Mozard Mohtar, PhD
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Travel motivation among cross border tourists: case study of Langkawi
J Park, G Musa, S Moghavvemi, T Thirumoorthi, AZ Taha, M Mohtar, ...
Tourism Management Perspectives 31, 63-71, 2019
Brand personality complementarity: its effects on evaluations of extremely incongruent extensions
M Mohtar
Aston University, 2015
Clarifying the brand personality construct in Malaysia
M Mohtar, JM Rudd, H Evanschitzky
Journal of Consumer Marketing 36 (7), 869-884, 2019
Brand personality dimensions and traits in Malaysia
M Mohtar, A Taha, D Mutum, E Ghazali
Academy of Marketing Conference, 2013
Corporate brand characters of hotels in Malaysia
S Hashim, M Mohtar, N Che-Ha, AZ Taha
FEB Working Paper Series No. 0806, 2008
The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda
MH Shahab, E Ghazali, M Mohtar
International Journal of Consumer Studies, 2021
Does the need for cognition, need for affect and perceived humour influence consumers’ attitudes towards the advertised brands?
HO Zaki, Y Kamarulzaman, M Mohtar
International Journal of Management Studies 26 (2), 1-20, 2019
Factors contributing to mosque tourism in Malaysia
S Moghavemi, A Sulaiman, AZ Taha, MEA Shukor, MZ , Mustapha, ...
Enhancing Halal Sustainability - Selected Papers from the 4th International …, 2020
Humour advertising: a review and a bibliometrics citation analysis
HO Zaki, Y Kamarulzaman, M Mohtar
Geografia-Malaysian Journal of Society and Space 16 (2), 164-178, 2020
AZ Taha, A Sulaiman, M Mohtar
Islamic Perspectives on Business: Concepts and Applications of Islamic …, 2020
M Mohtar, AZ Taha, A Sulaiman
Islamic Perspectives on Business: Concepts and Applications of Islamic …, 2020
Investigating repatronage intention in stores carrying halal products through store personalities
M Mohtar, AZ Taha, E Ghazali, MM Radzi
Journal of Islamic Marketing, 2019
Tourists perception and expectations for gastronomy
M Mohtar, T Thirumoorthi
The Routledge Handbook of Gastronomic Tourism, 127-134, 2019
Corporate social responsibilities and learning abilities: are they relevant?
WK Yahya, N Che-Ha, M Mohtar
Strategic Corporate Social Responsibility in Malaysia, 2019
The impact of need for cognition, and sentimental humour on advertising and brand attitude: does need for affect influence the relationship?
HO Zaki, M Mohtar, Y Kamarulzaman
Asian Journal of Research in Business and Management 1 (1), 77-84, 2019
Learned helplessness among visually impaired tourists and their sighted travel companions
AZ Taha, M Mohtar, T Thirumoorthi
TEAM Journal of Hospitality and Tourism 15 (1), 43-49, 2018
Muslim-friendly accommodations in Malaysia: issues and challenges
A Sulaiman, R Muhamad, NI Jaafar, AZ Taha, M Mohtar, S Moghavvemi
Destination image and travel constraints: perspectives of disabled tourists and travel companions
AZ Taha, M Mohtar, G Musa, T Thirumoorthi
Moving Towards an Equitable Society, 2016
Corporate characters of hotels in Malaysia
M Mohtar
Faculty of Business and Accountancy, Universiti of Malaya, 2006
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