Els Breugelmans
Els Breugelmans
Full Professor KU Leuven
Verified email at - Homepage
Cited by
Cited by
The impact of the multi-channel retail mix on online store choice: does online experience matter?
K Melis, K Campo, E Breugelmans, L Lamey
Journal of Retailing 91 (2), 272-288, 2015
Advancing research on loyalty programs: a future research agenda
E Breugelmans, THA Bijmolt, J Zhang, LJ Basso, M Dorotic, P Kopalle, ...
Marketing Letters 26, 127-139, 2015
The impact of an item-based loyalty program on consumer purchase behavior
J Zhang, E Breugelmans
Journal of Marketing research 49 (1), 50-65, 2012
Buying groceries in brick and click stores: category allocation decisions and the moderating effect of online buying experience
K Campo, E Breugelmans
Journal of Interactive Marketing 31 (1), 63-78, 2015
Cross-channel effects of price promotions: An empirical analysis of the multi-channel grocery retail sector
E Breugelmans, K Campo
Journal of Retailing 92 (3), 333-351, 2016
A bigger slice of the multichannel grocery pie: when does consumers’ online channel use expand retailers’ share of wallet?
K Melis, K Campo, L Lamey, E Breugelmans
Journal of Retailing 92 (3), 268-286, 2016
Opportunities for active stock-out management in online stores: The impact of the stock-out policy on online stock-out reactions
E Breugelmans, K Campo, E Gijsbrechts
Journal of Retailing 82 (3), 215-228, 2006
Effectiveness of in-store displays in a virtual store environment
E Breugelmans, K Campo
Journal of retailing 87 (1), 75-89, 2011
Shelf sequence and proximity effects on online grocery choices
E Breugelmans, K Campo, E Gijsbrechts
Marketing Letters 18, 117-133, 2007
Consumer acceptance of recommendations by interactive decision aids: The joint role of temporal distance and concrete versus abstract communications
CF Köhler, E Breugelmans, BGC Dellaert
Journal of Management Information Systems 27 (4), 231-260, 2011
Something free or something off? A comparative study of the purchase effects of premiums and price cuts
B Foubert, E Breugelmans, K Gedenk, C Rolef
Journal of Retailing 94 (1), 5-20, 2018
The effect of loyalty program expiration policy on consumer behavior
E Breugelmans, Y Liu-Thompkins
Marketing Letters 28, 537-550, 2017
The clash of the titans: on retailer and manufacturer vulnerability in conflict delistings
S Van der Maelen, E Breugelmans, K Cleeren
Journal of Marketing 81 (1), 118-135, 2017
Promoting interactive decision aids on retail websites: a message framing perspective with new versus traditional focal actions
E Breugelmans, CF Köhler, BGC Dellaert, K de Ruyter
Journal of Retailing 88 (2), 226-235, 2012
Going online for groceries: Drivers of category-level share of wallet expansion
K Campo, L Lamey, E Breugelmans, K Melis
Journal of Retailing 97 (2), 154-172, 2021
Refocusing loyalty programs in the era of big data: a societal lens paradigm
V Stourm, SA Neslin, ET Bradlow, E Breugelmans, SY Chun, P Gardete, ...
Marketing Letters 31, 405-418, 2020
Retail service innovations and their impact on retailer shareholder value: Evidence from an event study
L Lamey, E Breugelmans, M Vuegen, A ter Braak
Journal of the Academy of Marketing Science 49, 811-833, 2021
Calling customers to take action: the impact of incentive and customer characteristics on direct mailing effectiveness
S Vafainia, E Breugelmans, T Bijmolt
Journal of Interactive Marketing 45 (1), 62-80, 2019
“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing
D Hoang, E Breugelmans
Journal of Retailing 99 (1), 26-45, 2023
Consumers’ evaluation of allocation policies for scarce health care services: Vested interest activation trumps spatial and temporal distance
TM Benning, E Breugelmans, BGC Dellaert
Marketing Letters 23, 531-543, 2012
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