Research Methods for Management: Text and Cases S Shajahan Jaico publishing house, 2007 | 188 | 2007 |
Organisation behaviour S Shajahan New Age International, 2007 | 117 | 2007 |
Relationship marketing: Text and cases S Shajahan Tata McGraw-Hill Education, 2006 | 55 | 2006 |
Introduction to Business Research Methods S Shajahan Mumbai: Jaico Publishing House 3, 1-364, 2014 | 22 | 2014 |
A STUDY ON THE LEVEL OF CUSTOMERS’ SATISFACTION ON VARIOUS MODE OF BANKING SERVICES IN INDIA S SHAJAHAN 2ND INTERNATIONAL CONFERENCE ON BUSINESS AND FINANCE-ICFAI UNIVERSITY AND …, 2004 | 17 | 2004 |
Marketing Research: Concepts & Practices in India S Shajahan Macmillan, 2005 | 16 | 2005 |
Management information systems S Shajahan New Age International, 2007 | 14 | 2007 |
WEBSITE CHARACTERIZATION AND EVALUATION OF THE FIVE STAR HOTELS IN SAUDI ARABIA USING ADVANCED CONTENT ANALYSIS AND eMICA FRAMEWORK DOI:10.21276/sjbms.2019.4.9.1 SMA S Shamsudeen Saudi Journal of Business and Management Studies 4 (9), 687-697, 2019 | 8 | 2019 |
Service Marketing (concepts, Practices & Cases from Indian Environment) S Shajahan Himalaya Pub., 2005 | 6 | 2005 |
Retailing through shopping malls S Shajahan Retail Industry: Changing Trends, 20-37, 2006 | 5 | 2006 |
Strategic Marketing: Text and Cases S Shajahan Viva Boks, 2010 | 4 | 2010 |
Micro-profiling of shopping mall customers in Chennai: A Study S SHAJAHAN PARADIGM 5 (1), 1-5, 2001 | 4 | 2001 |
New Product Strategy and Management DS Shajahan Himalaya Publishing House, 2001 | 4 | 2001 |
“Happy price- happy shopping” campaign analysis for Foodworld S SHAJAHAN ICFAI Journal of Marketing Mastermind 8 (3), 38-44, 2005 | 3 | 2005 |
Research methods for management 3rd edition jaico publishing house SS Shajahan Chennai India, 2005 | 3 | 2005 |
Micro-Profiling of Cola customers S SHAJAHAN ICFAI JOURNAL OF MARKETING MANAGEMENT 8 (6), 23 -33, 2004 | 3 | 2004 |
Private labels in Retailing industry S SHAJAHAN ICFAI Journal of marketing mastermind 4 (2), 25-30, 2004 | 3 | 2004 |
Marketing Research-Text and cases S Shajahan MacMillan Publications, 2004 | 3 | 2004 |
A study on customers’ perception and marketing effectiveness of proximity marketing communications on NFC and SMS-CB enabled mobile phones in USA H Almahdi, S Shamsudeen, K Khalufi Journal of Mass Communication and Journalism 8 (6), 2018 | 2 | 2018 |
A Study on the Determinant of Customer Experience among Hypermarket Shoppers in Saudi Arabia S Shamsudeen MERC Global’s International Journal of Social Science & Management 4 (2), 26 -36, 2017 | 2 | 2017 |