| Methods for testing discriminant validity A Zaiţ, P Bertea Management & Marketing Journal 9 (2), 217-224, 2011 | 598 | 2011 |
| MEASURING STUDENTS’ATTITUDE TOWARDS E-LEARNING. A CASE STUDY P Bertea Conference proceedings of» eLearning and Software for Education «(eLSE) 5 …, 2009 | 202 | 2009 |
| Financial literacy–Conceptual definition and proposed approach for a measurement instrument A Zait, PE Bertea the Journal Of accounting and management 4 (3), 2015 | 138 | 2015 |
| Scale validity in exploratory stages of research E Bertea, A Zait Management and marketing journal 11 (1), 38-46, 2013 | 24 | 2013 |
| Perceived risk vs. intention to adopt e-commerce-a pilot study of potential moderators PE Bertea, A Zait Market-Tržište 25 (2), 213-229, 2013 | 23 | 2013 |
| Scales for measuring perceived risk in E-Commerce-testing influences on reliability P Bertea Management & Marketing-Craiova, 81-92, 2010 | 19 | 2010 |
| The Impact of Brand Awareness, Brand Knowledge and Price Positioning on Perceived Risks Associated to Buying Online from Travel Agencies. OI Moisescu, PE Bertea Romanian Journal of Marketing, 2013 | 18 | 2013 |
| Perceived risk, price and online travel agencies: does price always matter? PE Bertea, OI MOISESCU Management & Marketing Journal 9 (1), 2011 | 10 | 2011 |
| How a tourist destination may become a brand by means of events–a case study on Iasi as a candidate for European cultural capital 2021 AM Zetiu, P Bertea Eurint Proceedings, 387-403, 2015 | 8 | 2015 |
| Perceived Risk and Online Shopping Behaviour-A Marketing Perspective PE Bertea Available at SSRN 1521506, 2009 | 8 | 2009 |
| Social trust–differences and similarities between Eastern European countries PE Bertea, A Mihei EUROPEAN UNION IN TIMES OF CRISIS, 29, 2014 | 6 | 2014 |
| A review of eye tracking in elearning A Huţanu The International Scientific Conference eLearning and Software for Education …, 2019 | 5 | 2019 |
| Investigating the role of brand awareness in reducing the perceived risk associated to online buying of tourism services P Bertea, OI Moisescu The Proceedings of the International Conference" Marketing-from Information …, 2010 | 5 | 2010 |
| Stereotyping effects on cities: Measurement scales for city's warmth and competence A Zait, AG Andrei, IA Horodnic, PE Bertea Management Dynamics in the Knowledge Economy 4 (2), 263, 2016 | 4 | 2016 |
| PRIVACY RISK–NOT A RISK FOR ROMANIAN ONLINE SHOPPERS? A Zaiţ, P Bertea LA SOCIETE DE L’INFORMATION PERSPECTIVE EUROPEENNE ET GLOBALE/ LES USAGES ET …, 2013 | 4 | 2013 |
| A scale to measure perceived risk in E-learning adoption AF Bertea, PE Bertea The Proceedings of the 2011 eLearning and Software for Education, 223-228, 2011 | 4 | 2011 |
| Mobile Learning Applications Using Google App Inventor for Android AF Bertea Conference proceedings of» eLearning and Software for Education «(eLSE) 7 …, 2011 | 4 | 2011 |
| Perceived risk and consumer protection strategies P Bertea Revista tinerilor economişti, 43-54, 2010 | 4 | 2010 |
| Tourists’ apprehension toward choosing the next destination: A study based on the learning zone model A Manolicǎ, DS Ionesi, LM Drǎgan, T Roman, PE Bertea, G Boldureanu Frontiers in Psychology 13, 987154, 2022 | 3 | 2022 |
| Generation Z Is Going to Work. What are its Expectations? A Hutanu, PE Bertea, D Iftode Conference Proceedings. The Future of Education 2020, 2020 | 2 | 2020 |
Adriana ZaitProfessor, Marketing, Public Relations and Business Research, Alexandru Ioan Cuza University of IasiVerified email at uaic.ro
