| Search advertising: Budget allocation across search engines M Zia, RC Rao Marketing Science 38 (6), 1023-1037, 2019 | 25 | 2019 |
| In-store advertising by competitors D Kuksov, A Prasad, M Zia Marketing Science 36 (3), 402-425, 2017 | 17 | 2017 |
| Benefits of customer loyalty in markets with endogenous search costs D Kuksov, M Zia Management Science 67 (4), 2171-2190, 2021 | 7 | 2021 |
| Ad-blockers and limited ad-blocking U Subramanian, M Zia Available at SSRN 3466105, 2021 | 4 | 2021 |
| A three dimensional vertical differentiation model: Implications for segmentation, targeting and positioning M Zia, NS Kumar Targeting and Positioning (April 3, 2016), 2016 | 1 | 2016 |
| Multi-Platform Online Advertising, Ad Position Prominence, and Customer Cross-Visiting M Zia, RC Rao Ad Position Prominence, and Customer Cross-Visiting (April 11, 2023), 2023 | | 2023 |
| Buying from a Competitor: A Model of Knowledge Sharing and Innovation DO Lauga, M Selove, M Zia Available at SSRN 4409984, 2023 | | 2023 |
| Ad-Blockers and Limited Ad-Blocking M Zia, U Subramanian Academy of Management Proceedings 2022 (1), 17334, 2022 | | 2022 |
| Multi-Platform Search-Based Advertising M Zia | | 2017 |
