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Mohammad Zia
Mohammad Zia
Assistant Professor of Marketing, Chapman University
Verified email at chapman.edu
Title
Cited by
Cited by
Year
Search advertising: Budget allocation across search engines
M Zia, RC Rao
Marketing Science 38 (6), 1023-1037, 2019
322019
In-store advertising by competitors
D Kuksov, A Prasad, M Zia
Marketing Science 36 (3), 402-425, 2017
192017
Benefits of customer loyalty in markets with endogenous search costs
D Kuksov, M Zia
Management Science 67 (4), 2171-2190, 2021
102021
Ad-blockers and limited ad-blocking
U Subramanian, M Zia
Available at SSRN 3466105, 2021
42021
A three dimensional vertical differentiation model: Implications for segmentation, targeting and positioning
M Zia, NS Kumar
Targeting and Positioning (April 3, 2016), 2016
22016
Buying from a competitor: A model of knowledge sharing and innovation
DO Lauga, M Selove, M Zia
Available at SSRN 4409984, 2023
12023
Consumer Search and Product Line Length: The Role of the Consumer-Product Fit Distribution
M Zia, D Kuksov
Available at SSRN 4591741, 2023
2023
Multi-Platform Online Advertising, Ad Position Prominence, and Customer Cross-Visiting
M Zia, RC Rao
Ad Position Prominence, and Customer Cross-Visiting (April 11, 2023), 2023
2023
Ad-Blockers and Limited Ad-Blocking
M Zia, U Subramanian
Academy of Management Proceedings 2022 (1), 17334, 2022
2022
Multi-Platform Search-Based Advertising
M Zia
2017
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