Anna Tuchman
Anna Tuchman
Associate Professor of Marketing, Northwestern - Kellogg
Verified email at - Homepage
Cited by
Cited by
The impact of soda taxes: Pass-through, tax avoidance, and nutritional effects
S Seiler, A Tuchman, S Yao
Journal of Marketing Research 58 (1), 22-49, 2021
TV advertising effectiveness and profitability: Generalizable results from 288 brands
BT Shapiro, GJ Hitsch, AE Tuchman
Econometrica 89 (4), 1855-1879, 2021
Advertising and demand for addictive goods: The effects of e-cigarette advertising
A Tuchman
Marketing Science 38 (6), 994-1022, 2019
Television ad-skipping, consumption complementarities, and the consumer demand for advertising
A Tuchman, H Nair, PM Gardete
Quantitative Marketing and Economics, 2018
Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?
J Liaukonyte, A Tuchman, X Zhu
Marketing Science: Frontiers, 2022
Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?
S Moshary, A Tuchman, N Vajravelu
Marketing Science, 2023
Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta
N Wernerfelt, A Tuchman, B Shapiro, R Moakler
University of Chicago, Becker Friedman Institute for Economics Working Paper, 2024
Research note: Procedure for building nielsen ad intel data and merging with nielsen rms scanner data
B Shapiro, GJ Hitsch, A Tuchman
Available at SSRN 3761483, 2020
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune
J Liaukonytė, A Tuchman, X Zhu
Marketing Science 42 (1), 32-36, 2023
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out
I Morozov, A Tuchman
Marketing Science, 2024
Political Polarization Indices of the Top CPG Brands: Research Note for
J Liaukonyte, A Tuchman, X Zhu
Available at SSRN 4766899, 2024
Do Boycotts and" Buycotts" Make a Difference?
J Liaukonyte, A Tuchman, X Zhu
HARVARD BUSINESS REVIEW 101 (3-4), 24-24, 2023
Gender‐ Based Pricing in Consumer Packaged Goods: A Pink Tax?
S Moshary, A Tuchman, N Bhatia
Cato Institute, 2022
Essays on the Role of Advertising in Product Markets
A Tuchman
Stanford University, 2016
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