| Closed-loop advertising strategies in a duopoly GE Fruchter, S Kalish Management Science 43 (1), 54-63, 1997 | 177 | 1997 |
| Research note: Overselling with opportunistic cancellations E Biyalogorsky, Z Carmon, GE Fruchter, E Gerstner Marketing Science 18 (4), 605-610, 1999 | 98 | 1999 |
| Dynamic online and offline channel pricing for heterogeneous customers in virtual acceptance GE Fruchter, CS Tapiero International Game Theory Review 7 (02), 137-150, 2005 | 93 | 2005 |
| Forecasting sales and product evolution: The case of the hybrid/electric car Y Orbach, GE Fruchter Technological Forecasting and Social Change 78 (7), 1210-1226, 2011 | 87 | 2011 |
| Selling with “satisfaction guaranteed” GE Fruchter, E Gerstner Journal of Service Research 1 (4), 313-323, 1999 | 81 | 1999 |
| The many-player advertising game GE Fruchter Management Science 45 (11), 1609-1611, 1999 | 79 | 1999 |
| Dynamic targeted promotions: A customer retention and acquisition perspective GE Fruchter, ZJ Zhang Journal of Service Research 7 (1), 3-19, 2004 | 70 | 2004 |
| Dynamic promotional budgeting and media allocation GE Fruchter, S Kalish European Journal of Operational Research 111 (1), 15-27, 1998 | 58 | 1998 |
| Optimal product line design: Genetic algorithm approach to mitigate cannibalization GE Fruchter, A Fligler, RS Winer Journal of optimization theory and applications 131, 227-244, 2006 | 54 | 2006 |
| Transactions vs. relationships: what should the company emphasize? GE Fruchter, SP Sigué Journal of Service Research 8 (1), 18-36, 2005 | 54 | 2005 |
| Oligopoly advertising strategies with market expansion GE Fruchter Optimal Control Applications and Methods 20 (4), 199-211, 1999 | 47 | 1999 |
| Why the Generalized Bass Model leads to odd optimal advertising policies GE Fruchter, C Van den Bulte International Journal of Research in Marketing 28 (3), 218-230, 2011 | 44 | 2011 |
| Matching product attributes to celebrities who reinforce the brand: An innovative algorithmic selection model M Zwilling, GE Fruchter Journal of Advertising Research 53 (4), 391-410, 2013 | 42 | 2013 |
| Fee or free? How much to add on for an add-on GE Fruchter, E Gerstner, PW Dobson Marketing Letters 22, 65-78, 2011 | 41 | 2011 |
| Signaling quality: Dynamic price-advertising model GE Fruchter Journal of optimization theory and applications 143, 479-496, 2009 | 38 | 2009 |
| Optimal budget allocation over time for keyword ads in web portals GE Fruchter, W Dou Journal of optimization theory and applications 124, 157-174, 2005 | 37 | 2005 |
| Dynamic pricing for subscription services GE Fruchter, SP Sigué Journal of Economic Dynamics and Control 37 (11), 2180-2194, 2013 | 33 | 2013 |
| Optimal membership fee and usage price over time for a network service GE Fruchter, RC Rao Journal of Service Research 4 (1), 3-14, 2001 | 32 | 2001 |
| Managing relational exchanges GE Fruchter, SP Sigué Journal of Service Research 7 (2), 142-154, 2004 | 31 | 2004 |
| Dynamic strategic pricing and speed of diffusion EJ Dockner, GE Fruchter Journal of optimization theory and applications 123, 331-348, 2004 | 31 | 2004 |
