Consumers attitude towards organic food MB Basha, C Mason, MF Shamsudin, HI Hussain, MA Salem Procedia Economics and Finance 31, 444-452, 2015 | 402 | 2015 |
The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers AH Ahmad, I Idris, C Mason, SK Chow International Journal of Financial Research 10 (5), 54-65, 2019 | 133 | 2019 |
Entrepreneurship education and research: emerging trends and concerns C Mason Journal of Global Entrepreneurship 1 (1), 13-25, 2011 | 72 | 2011 |
Consumer acceptance towards organic food MB Basha, C Mason, MF Shamsudin, HI Hussain, MA Salem, A Ali GJISS 4 (3), 29-32, 2015 | 25 | 2015 |
Enteropathic histopathological features may be associated with Shwachman–Diamond syndrome N Shah, H Cambrook, J Koglmeier, C Mason, P Ancliff, K Lindley, ... Journal of clinical pathology 63 (7), 592-594, 2010 | 21 | 2010 |
Gender perceptions: Employer branding through attractiveness, job characteristics and organizational attributes S Aslam, C Mason, A Zakria, M Farid American Journal of Trade and Policy 3 (2), 47-52, 2016 | 15 | 2016 |
Does social media engagement moderate brand engagement and brand loyalty? Evidence from young consumers of Malaysian modest fashion industry Z Ahmad, AS Menon, C Mason, MF Shamsudin, I Sentosa International Journal of Psychosocial Rehabilitation 24 (2), 2500-2508, 2020 | 12 | 2020 |
Continuous use and extended use of e-government portals in Malaysia CS Yap, R Ahmad, FT Newaz, C Mason International Journal of Public Administration 44 (15), 1329-1340, 2021 | 10 | 2021 |
Continuous use intention of E-government portals the perspective of older citizens CS Yap, R Ahmad, FT Newaz, C Mason International Journal of Electronic Government Research (IJEGR) 15 (1), 1-16, 2019 | 10 | 2019 |
Satisfaction with E-Government Portals: Perspective of Senior Citizens. CS Yap, R Ahmad, C Mason, FT Newaz KMIS, 41-49, 2017 | 10 | 2017 |
Enhancing the Use of Government Mobile Applications: The Perspective of Citizen-initiated Contacts Theory. CS Yap, R Ahmad, FT Newaz, C Mason KMIS, 258-263, 2019 | 8 | 2019 |
Intelligent size matching recommender system: Fuzzy logic approach in children clothing selection N Saaludin, A Saad, C Mason IOP conference series: Materials Science and engineering 917 (1), 012014, 2020 | 6 | 2020 |
Role of environmental concern towards purchase intention in organic food product consumption MF Shamsudin, MB Basha, C Mason, HI Hussain, M Abdelnabi, ZA Salem International Journal of Engineering & Technology 7 (4.29), 34-36, 2018 | 6 | 2018 |
Teaching entrepreneurship to undergraduates C Mason Lessons from leading centers of entrepreneurship education”, University of …, 2000 | 6 | 2000 |
Consumers attitude towards organic food M Bilal Basha, C Mason, M Shamsudin, H Iqbal-Hussain, M Salem Procedia Economics and Finance 31, 444-452, 2015 | 5 | 2015 |
Customer Perceptions and Behaviors of Fast Food Restaurants: A Case Study of Radix Fried Chicken Sdn. Bhd. Z Ahmad, C Mason Journal of Business and Economics 6 (7), 1299-1305, 2015 | 4 | 2015 |
Reliability and ethical issues in conducting anthropometric research using 3D scanner technology N Saaludin, A Saad, C Mason Digital Manufacturing Technology for Sustainable Anthropometric Apparel, 71-95, 2022 | 3 | 2022 |
The impacts of motives, barriers, and behaviour on the travel package attractiveness from Muslim travelers perspectives A Ahmad, I Idris, C Mason, MA Hasim, S Sajilan International Journal of Innovative Technology and Exploring Engineering 9 …, 2020 | 3 | 2020 |
Exploring perception on sizing and fit of clothing for Malaysian children N Saaludin, A Saad, C Mason, MH Ismail, S Harun | 3 | 2019 |
Challenges faced by Muslim women entrepreneurs: the Malaysian context C Mason, M Ibrahim International Conference on Business and Economic Research, 2350-2359, 2012 | 3 | 2012 |