| How credible is e-word of mouth across digital-marketing channels?: The roles of social capital, information richness, and interactivity S Levy, Y Gvili Journal of Advertising Research 55 (1), 95-109, 2015 | 221 | 2015 |
| Consumer engagement with eWOM on social media: The role of social capital Y Gvili, S Levy Online information review 42 (4), 482-505, 2018 | 214 | 2018 |
| Antecedents of attitudes toward eWOM communication: differences across channels Y Gvili, S Levy Internet Research 26 (5), 1030-1051, 2016 | 189 | 2016 |
| Consumer engagement in sharing brand-related information on social commerce: The roles of culture and experience Y Gvili, S Levy Journal of Marketing Communications 27 (1), 53-68, 2021 | 90 | 2021 |
| Online shopper engagement in price negotiation: the roles of culture, involvement and eWOM S Levy, Y Gvili International Journal of Advertising 39 (2), 232-257, 2020 | 49 | 2020 |
| Moving up in taste: Enhanced projected taste and freshness of moving food products Y Gvili, A Tal, M Amar, B Wansink Psychology & Marketing 34 (7), 671-683, 2017 | 47 | 2017 |
| Fresh from the tree: Implied motion improves food evaluation Y Gvili, A Tal, M Amar, Y Hallak, B Wansink, M Giblin, C Bommelaer Food Quality and Preference 46, 160-165, 2015 | 47 | 2015 |
| The value (s) of information on social network sites: The role of user personality traits Y Gvili, O Kol, S Levy European Review of Applied Psychology 70 (2), 100511, 2020 | 39 | 2020 |
| The sweet smell of advertising: the essence of matching scents with other ad cues Y Gvili, S Levy, M Zwilling International Journal of Advertising 37 (4), 568-590, 2018 | 39 | 2018 |
| Engagement of ethnic-minority consumers with electronic word of mouth (eWOM) on social media: The pivotal role of intercultural factors S Levy, Y Gvili, H Hino Journal of Theoretical and Applied Electronic Commerce Research 16 (7), 2608 …, 2021 | 37 | 2021 |
| Moving towards healthy: Cuing food healthiness and appeal M Amar, Y Gvili, A Tal Journal of Social Marketing 11 (1), 44-63, 2021 | 23 | 2021 |
| Explaining consumer responses to ethnic and religious minorities in advertising: The case of Israel and Germany A Rößner, Y Gvili, M Eisend Journal of Advertising 50 (4), 391-407, 2021 | 22 | 2021 |
| Can political cookies leave a bad taste in one’s mouth? Political ideology influences taste A Tal, Y Gvili, M Amar, B Wansink European Journal of Marketing 51 (11/12), 2175-2191, 2017 | 18 | 2017 |
| Heritage site websites content: The need for versatility Y Poria, Y Gvili Journal of Hospitality & Leisure Marketing 15 (2), 73-93, 2007 | 18 | 2007 |
| Online mass customization: The case of promoting heritage tourist websites Y Gvili, Y Poria Anatolia 16 (2), 194-206, 2005 | 18 | 2005 |
| To protect and support: Why would consumers find foods tastier if these foods help support a desired self‐identity A Tal, Y Gvili, M Amar Psychology & Marketing 39 (4), 701-714, 2022 | 14 | 2022 |
| I Share, Therefore I Trust: A moderated mediation model of the influence of eWOM engagement on social commerce Y Gvili, S Levy Journal of Business Research 166, 114131, 2023 | 13 | 2023 |
| Machine learning as an effective paradigm for persuasive message design M Zwilling, S Levy, Y Gvili, P Dostal Quality & Quantity 54, 1023-1045, 2020 | 4 | 2020 |
| The influence of companies' moral associations on the product consumption experience: The role of moral disgust A Tal, Y Gvili, M Amar Psychology & Marketing 39 (10), 1871-1887, 2022 | 3 | 2022 |
| Visual size matters: The effect of product depiction size on calorie estimates A Tal, Y Gvili, M Amar International Journal of Environmental Research and Public Health 18 (23), 12392, 2021 | 3 | 2021 |
Shalom LevyAriel UniversityVerified email at ariel.ac.il
