Sabine Kuester
Sabine Kuester
Professor of Marketing & Innovation, University of Mannheim
Verified email at
Cited by
Cited by
Marketing management
C Homburg, S Kuester, H Krohmer
McGraw-Hill Higher Education, 2009
Retaliatory behavior to new product entry
S Kuester, C Homburg, TS Robertson
Journal of Marketing 63 (4), 90-106, 1999
Determinants of customer benefits in business-to-business markets: a cross-cultural comparison
C Homburg, S Kuester, N Beutin, A Menon
Journal of International Marketing 13 (3), 1-31, 2005
Entry strategy for radical product innovations: A conceptual model and propositional inventory
E Montaguti, S Kuester, TS Robertson
International Journal of Research in Marketing 19 (1), 21-42, 2002
Get the show on the road: Go-to-market strategies for e-innovations of start-ups
S Kuester, E Konya-Baumbach, MC Schuhmacher
Journal of Business Research 83, 65-81, 2018
Identification of lead user characteristics driving the quality of service innovation ideas
MC Schuhmacher, S Kuester
Creativity and Innovation Management 21 (4), 427-442, 2012
Sectoral heterogeneity in new service development: An exploratory study of service types and success factors
S Kuester, MC Schuhmacher, B Gast, A Worgul
Journal of Product Innovation Management 30 (3), 533-544, 2013
Marketing management: A contemporary perspective
C Homburg, S Kuester, H Krohmer
McGraw-Hill Higher Education, 2013
Externally directed and internally directed market launch management: the role of organizational factors in influencing new product success
S Kuester, C Homburg, SC Hess
Journal of Product Innovation Management 29, 38-52, 2012
Towards an improved understanding of industrial buying behavior: Determinants of the number of suppliers
C Homburg, S Kuester
Journal of Business-to-Business Marketing 8 (2), 5-33, 2001
Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption
E Konya-Baumbach, MC Schuhmacher, S Kuester, V Kuharev
International Journal of Research in Marketing 36 (3), 385-399, 2019
Comparing the incomparable? How consumers judge the price fairness of new products
S Kuester, S Feurer, MC Schuhmacher, D Reinartz
International Journal of Research in Marketing 32 (3), 272-283, 2015
What frugal products are and why they matter: A cross-national multi-method study
S Von Janda, S Kuester, MC Schuhmacher, G Shainesh
Journal of Cleaner Production 246, 118977, 2020
The catbird seat of the sales force: How sales force integration leads to new product success
S Kuester, C Homburg, A Hildesheim
International Journal of Research in Marketing 34 (2), 462-479, 2017
A ppetizer or M ain C ourse: E arly M arket vs. M ajority M arket G o‐to‐M arket S trategies for R adical I nnovations
MC Schuhmacher, S Kuester, EJ Hultink
Journal of product innovation management 35 (1), 106-124, 2018
Firm strategy and speed of diffusion
S Kuester, H Gatignon, TS Robertson
V. Mahajan, E. Muller, Y. Wind, Kluwer, Boston, MA, 2000
In brands we trust: marketing's impact on service brand personality and trust
S Hess, H Bauer, S Kuester, F Huber
Proceedings of European Marketing Academy's 36th Conference, Reykjavik …, 2007
Verteidigungsstrategien gegen neue Wettbewerber-Bestandsaufnahme und empirische Untersuchung
S Kuester, C Homburg, T Robertson, H Schäfer
Zeitschrift für Betriebswirtschaft: ZfB 71 (10), 1191-1215, 2001
A job demands-resources perspective on salespersons’ market intelligence activities in new product development
S Kuester, A Rauch
Journal of Personal Selling & Sales Management 36 (1), 19-39, 2016
How pricing teams develop effective pricing strategies for new products
S Feurer, MC Schuhmacher, S Kuester
Journal of Product Innovation Management 36 (1), 66-86, 2019
The system can't perform the operation now. Try again later.
Articles 1–20