| Study of purchase intention towards skin care products based on brand awareness and brand association MF Shamsudin, S Hassan, MF Ishak, Z Ahmad Innovare Academics Sciences Pvt. Ltd, 2020 | 30 | 2020 |
| The predictors of sports tourism involvement in Malaysia: An extreme sport overview AH Ahmad, A Ibrahim, ZH Ahmad, R Masri Humanities & Social Sciences Reviews 7 (2), 449-453, 2019 | 24 | 2019 |
| Gender stereotype in toy advertisements on social networking sites NJ Azmi, I Hassan, R Ab Rashid, Z Ahmad, N Azira Aziz, Q Yahaya Nasidi Online Journal of Communication and Media Technologies, 2021 | 16 | 2021 |
| Does social media engagement moderate brand engagement and brand loyalty? Evidence from young consumers of Malaysian modest fashion industry Z Ahmad, AS Menon, C Mason, MF Shamsudin, I Sentosa International Journal of Psychosocial Rehabilitation 24 (2), 2500-2508, 2020 | 12 | 2020 |
| Religious and Socioeconomic Implications of Islamic Insurance: A NA Rahman, ZA Osman, NS Ani, Z Ahmad International Journal of Financial Research 10 (5), 2019 | 8 | 2019 |
| Exploring Of Hibah Information Richness On Consumer Reception In Malaysia NA Rahman, NS Ani, RAHM Ruslan, ZH Ahmad, AH Ahmad International Journal of Business and Quality Research 1 (01), 14-22, 2023 | 5 | 2023 |
| The Determinants That Influenced Subscribers to Select Hibah Service Provider: Evidence from Malaysia NS Ani, AH Ahmad, ZH Ahmad, NA Rahman, R Ruslan Proceedings of the World Marketing Conference, 2020 | 4 | 2020 |
| Customer Perceptions and Behaviors of Fast Food Restaurants: A Case Study of Radix Fried Chicken Sdn. Bhd. Z Ahmad, C Mason Journal of Business and Economics 6 (7), 1299-1305, 2015 | 4 | 2015 |
| The roles of attributes, availability and benefits towards ‘hibah’product’s attractiveness: A case of Muslim consumer in Malaysia RAHM Ruslan, AH Ahmad, AN Rahman, NS Ani, Z Ahmad Proceedings of the World Marketing Conference, 2020 | 2 | 2020 |
| An analysis of puffery in advertising slogans F Halim, Z Ahmad, NJ Azmi, NAM Omar International Journal of Academic Research in Business and Social Sciences …, 2020 | 2 | 2020 |
| Students athletes’ perception of female models in sports advertisement NJ Azmi, RA Rashid, B Mohamad, MA Rahman, Z Ahmad Asian Social Science 13 (10), 120-123, 2017 | 2 | 2017 |
| CONSUMER PERCEPTION ON HALAL LOGISTICS PRACTICES IN MALAYSIA: A CONCEPTUAL REVIEW NZ Samsudin, SA Suhaimi, A Othman, Z Ahmad, RB Amathalai, ... ALAM Journal of Maritime Studies 4 (1), 65-71, 2023 | | 2023 |
| NAVIGATING THE WATERS OF THE MARITIME INDUSTRY: CHALLENGES IN MALAYSIA SA Suhaimi, NHA Rahman, Z Ahmad, CK Muar, RB Amathalai, ... ALAM Journal of Maritime Studies 4 (1), 40-47, 2023 | | 2023 |
| Service Quality And Perceived Service Quality In The Maritime Business Post-Covid-19 R Singh, Z Ahmad, H Suhaimi, SA Salman Journal of Survey in Fisheries Sciences, 3045-3052, 2023 | | 2023 |
| Career Aspirations and Development of Moral Leadership from the Perspectives of Undergraduate Business School Students A ZAKARIA, Z AHMAD, M IBRAHIM, A ZAINUALDIN | | |
