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Mariachiara Restuccia
Mariachiara Restuccia
Lecturer in Marketing, University of Sussex
Verified email at sussex.ac.uk - Homepage
Title
Cited by
Cited by
Year
Product life‐cycle management and distributor contribution to new product development
M Restuccia, U de Brentani, R Legoux, JF Ouellet
Journal of Product Innovation Management 33 (1), 69-89, 2016
432016
B2B relationships on the fast track: An empirical investigation into the outcomes of solution provision
M Restuccia, R Legoux
Industrial Marketing Management 76, 203-213, 2019
272019
Value co-creation orientation: Conceptualization, measurement and impact on firm performance
M Restuccia, JF Ouellet
Doctoral Workshop-Naples Forum on Services, Montréal, Canada, 2009
222009
B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
E Mogaji, M Restuccia, Z Lee, NP Nguyen
Industrial Marketing Management 108, 237-250, 2023
102023
The impact of cigarette tax reduction on consumption behavior: short-and long-term empirical evidence from Canada
JF Ouellet, M Restuccia, A Tellier, C Lacroix
CIRANO-Scientific Publications 2010s-25, 2010
62010
Is online personalisation important to millennials? A UK study in the context of personalised search engines
M Restuccia, J Double
M. Gerhardt & and J. Van Eck Peluchette (Eds.), Millennials: Trends …, 2018
42018
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