| Designing research for application BJ Calder, LW Phillips, AM Tybout Journal of consumer research 8 (2), 197-207, 1981 | 2844 | 1981 |
| An experimental study of the relationship between online engagement and advertising effectiveness BJ Calder, EC Malthouse, U Schaedel Journal of interactive marketing 23 (4), 321-331, 2009 | 1498 | 2009 |
| Focus groups and the nature of qualitative marketing research BJ Calder Journal of Marketing research 14 (3), 353-364, 1977 | 1491 | 1977 |
| The concept of external validity BJ Calder, LW Phillips, AM Tybout Journal of consumer research 9 (3), 240-244, 1982 | 1203 | 1982 |
| An attribution theory of leadership BJ Calder New directions in organizational behavior, 1977 | 1189 | 1977 |
| Self-perception of intrinsic and extrinsic motivation. BJ Calder, BM Staw Journal of personality and social psychology 31 (4), 599, 1975 | 975 | 1975 |
| New media interactive advertising vs. traditional advertising A Bezjian-Avery, B Calder, D Iacobucci Journal of advertising research 38, 23-32, 1998 | 926 | 1998 |
| Television commercial wearout: An information processing view BJ Calder, B Sternthal Journal of Marketing Research 17 (2), 173-186, 1980 | 495 | 1980 |
| Using information processing theory to design marketing strategies AM Tybout, BJ Calder, B Sternthal Journal of Marketing Research 18 (1), 73-79, 1981 | 475 | 1981 |
| Engagement with online media R Davis Mersey, EC Malthouse, BJ Calder Journal of Media Business Studies 7 (2), 39-56, 2010 | 429 | 2010 |
| Interpersonal influence on consumer behavior: An attribution theory approach BJ Calder, RE Burnkrant Journal of Consumer Research 4 (1), 29-38, 1977 | 420 | 1977 |
| Media transportation and advertising J Wang, BJ Calder Journal of consumer research 33 (2), 151-162, 2006 | 373 | 2006 |
| Brand diagnostics: Mapping branding effects using consumer associative networks GR Henderson, D Iacobucci, BJ Calder European Journal of Operational Research 111 (2), 306-327, 1998 | 361 | 1998 |
| Media engagement and advertising effectiveness BJ Calder, EC Malthouse Kellogg on advertising & media: the Kellogg School of Management, 1-36, 2012 | 305 | 2012 |
| The relation of cognitive and memorial processes to persuasion in a simulated jury trial BJ Calder, CA Insko, B Yandell Journal of Applied Social Psychology 4 (1), 62-93, 1974 | 274 | 1974 |
| What consumer research is... BJ Calder, AM Tybout Journal of Consumer Research 14 (1), 136-140, 1987 | 266 | 1987 |
| Evidence that user-generated content that produces engagement increases purchase behaviours EC Malthouse, BJ Calder, SJ Kim, M Vandenbosch Journal of Marketing Management 32 (5-6), 427-444, 2016 | 261 | 2016 |
| Beyond external validity BJ Calder, LW Phillips, AM Tybout Journal of Consumer Research 10 (1), 112-114, 1983 | 254 | 1983 |
| B2B content marketing for professional services: In-person versus digital contacts WL Wang, EC Malthouse, B Calder, E Uzunoglu Industrial marketing management 81, 160-168, 2019 | 248 | 2019 |
| How to capture consumer experiences: A context-specific approach to measuring engagement: Predicting consumer behavior across qualitatively different experiences BJ Calder, MS Isaac, EC Malthouse Journal of Advertising Research 56 (1), 39-52, 2016 | 244 | 2016 |
