| The influence of environmental knowledge and concern on green purchase intention the role of attitude as a mediating variable AHL Aman, A Harun, Z Hussein British Journal of Arts and Social Sciences 7 (2), 145-167, 2012 | 319 | 2012 |
| The effect of brand image on overall satisfaction and loyalty intention in the context of color cosmetic SL Sondoh, MW Omar, NA Wahid, I Ismail, A Harun Asian Academy of Management Journal 12 (1), 83-107, 2007 | 295 | 2007 |
| THE INFLUENCE OF CONSUMERS’ PERCEPTION OF GREEN PRODUCTS ON GREEN PURCHASE INTENTION JL Wilson Kong, Amran Harun, Rini Suryati Sulong International Journal of Asian Social Sciences 4 (8), 924-939, 2014 | 83* | 2014 |
| Examining the mediating effect of attitude towards electronic words-of mouth (eWOM) on the relation between the trust in eWOM source and intention to follow eWOM among … NTA Zainal, A Harun, J Lily Asia Pacific Management Review 22 (1), 35-44, 2017 | 69 | 2017 |
| Understanding factors that influence house purchase intention among consumers in Kota Kinabalu: an application of buyer behavior model theory J Chia, A Harun, AWM Kassim, D Martin, N Kepal Journal of Technology Management and Business 3 (2), 2016 | 40 | 2016 |
| Mediating effect of customer satisfaction on perceived product quality, perceived value, and their relation to brand loyalty AWM Kassim, OA Igau, A Harun, S Tahajuddin International Journal of Research in Management & Business Studies 1 (2), 13-18, 2014 | 40 | 2014 |
| The influences of service marketing mix on customer loyalty towards Umrah travel agents: Evidence from Malaysia B Othman, A Harun, W Rashid, S Nazeer, A Kassim, K Kadhim Management Science Letters 9 (6), 865-876, 2019 | 37 | 2019 |
| The impact of Umrah service quality on customer satisfaction towards Umrah travel agents in Malaysia B Othman, A Harun, W Rashid, R Ali Management Science Letters 9 (11), 1763-1772, 2019 | 26 | 2019 |
| Smartphone dependency and its impact on purchase behavior A Harun, TS Liew, AW Mohd Kassim, RS Sulong Asian Social Science Journal 11 (26), 196-211, 2015 | 21 | 2015 |
| Managing Local Brands in Facing Challenges of Globalization: Be a Local or Global Leader?, A Amran Harun, A. Kassim, A.W., Igau, A., Tahajuddin, S., and Al Swidi European Journal of Social Sciences 17 (2), 254-265, 2010 | 20* | 2010 |
| The Concept of Culture of Brand Origin (COBO) a new paradigm in the evaluation of origin effect A Harun, NA Wahid, O Mohammad, J Ignatius International Journal of Academic Research in Business and Social Sciences 1 …, 2011 | 19 | 2011 |
| Why customers do not buy counterfeit luxury brands? Understanding the effects of personality, perceived quality and attitude on unwilligness to purchase A Harun, N Bledram, NM Suki, Z Hussein Labuan e-Journal of Muamalat and Society 6, 14-29, 2012 | 18 | 2012 |
| Consumer acceptance towards aquaponic products M Tamin, A Harun, A Estim, S Saufie, S Obong IOSR Journal of Business and Management (IOSR-JBM) 17 (8), 49-64, 2015 | 17 | 2015 |
| The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel … BA Othman, A Harun, NM De Almeida, ZM Sadq Journal of islamic marketing, 2020 | 15 | 2020 |
| Social media experience, attitude and behavioral intention towards umrah package among generation X and Y A Muslim, A Harun, D Ismael, B Othman Management Science Letters 10 (1), 1-12, 2020 | 15 | 2020 |
| Benefits of Facebook fan/brand page marketing and its influence on relationship commitment among Generation Y: Empirical evidence from Malaysia NAA Radzi, A Harun, T Ramayah, AWM Kassim, J Lily Telematics and Informatics 35 (7), 1980-1993, 2018 | 14 | 2018 |
| Issues and challenges faced by Malaysian umrah travel Agencies in providing excellent marketing mix services to umrah pilgrims BA Othman, AB Harun, S Nazeer The Journal of Social Sciences Research, 611-618: 2, 2018 | 13 | 2018 |
| Structural relationships between perceived risk and consumers unwillingness to buy home appliances online with moderation of online consumer reviews S Ibrahim, NM Suki, A Harun Asian Academy of Management Journal 19 (1), 73, 2014 | 13 | 2014 |
| Growth performance of tomato plant and Genetically Improved Farmed Tilapia in combined aquaponic systems. S Syafiqah, E Abentin, T Masran, H Amran, O Salleh, M Saleem Asian Journal of Agricultural Research 9 (3), 95-103, 2015 | 12 | 2015 |
| Antecedents and outcomes of brand management from the perspective of resource based view (RBV) theory IA Gisip, A Harun Mediterranean Journal of Social Sciences 4 (10), 432-432, 2013 | 11 | 2013 |
Jaratin LilyFaculty of Business, Economics and Accountancy,Universiti Malaysia SabahVerified email at ums.edu.my
