| Quality characteristics and acceptability of three types of pitaya fruits in a consumer acceptance test C Tamby Chik, S Bachok, N Baba, A Abdullah, N Abdullah Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 3 (1), 89-98, 2011 | 30 | 2011 |
| Motivational factors for halal certification adoption among small and micro enterprises in Malaysia NSA Basir, CT Chik, S Bachok, N Baba, R Hamid, MM Salleh International Journal of Supply Chain Management 7 (4), 391-396, 2018 | 28 | 2018 |
| Self-ordering kiosk usage and post-purchase behaviour in quick service restaurant N Baba, A Mohd Shahril, MH Hanafiah Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 12 (1), 1-17, 2020 | 18 | 2020 |
| Structural relationships between career development learning, work integrated learning and employability: A structural equation modelling approach HF Ariffin, RPS Raja-Abdullah, N Baba, S Hashim Theory and Practice in Hospitality and Tourism Research-Proceedings of the …, 2014 | 9 | 2014 |
| Structural relationships between career development learning, work integrated learning and employability: A structural equation modelling approach HF Ariffin, RPS Raja-Abdullah, N Baba, S Hashim Theory and Practice in Hospitality and Tourism Research-Proceedings of the …, 2014 | 9 | 2014 |
| Investigating customer acceptance, usage, trust, and perceived safety risk of self-ordering kiosk technology in Malaysian quick-service restaurants during COVID-19 pandemic N Baba, MH Hanafiah, A Mohd Shahril, MI Zulkifly Journal of Hospitality and Tourism Technology 14 (3), 309-329, 2023 | 7 | 2023 |
| The effect of perceived corporate social responsibility initiatives towards loyalty intention among four and five star hotels in Malaysia: The mediating effect of brand preference AM Shahril, NA Ashaari, R Hamid, S Bachok, N Baba Advanced Science Letters 23 (11), 10761-10764, 2017 | 7 | 2017 |
| Malaysia health system review. 2013 S Jaafar, K Mohd Noh, KA Muttalib, NH Othman, J Healy, K Maskon, ... WH Organization, Manila: WHO Regional Office for the Western Pacific, 0 | 6 | |
| Health systems in transition S Jaafar, K Mohd-Noh, K Abdul-Muttalib, NH Othman, J Healy, K Maskon, ... Geneva: Asia Pacific Observatory on Health Systems and Policies World Health …, 2013 | 5 | 2013 |
| The role of service quality, involvement and customer satisfaction in green hotel industry: Assessment of structural model and IPMA analysis R Hamid, MH Azman Ong, N Baba, A Shahril, MA Burhanuddin, ... International Journal of Supply Chain Management 7 (4), 140-144, 2018 | 4 | 2018 |
| Preferences towards quality, trust and trend in halal restaurant A Arsat, S Bachok, CT Chik, N Baba Heritage, Culture and Society 2 (1), 735-738, 2016 | 4 | 2016 |
| Foreign tourists’ perception on the safety and security measures in Kuala Lumpur AF Amir, MNI Ismail, MHM Hanafiah, N Baba International hospitality and tourism conference, Kuala Lumpur, Malaysia 35 …, 2012 | 4 | 2012 |
| The impact of food quality and its attributes on customer satisfaction at Malay restaurants MAA Bashir, HF Ariffin, N Baba, S Mantihal Hospitality and Tourism: Synergizing Creativity and Innovation in Research 175, 2013 | 3 | 2013 |
| PERCEIVED VALUE AND DESTINATION IMAGE ENHANCED ENVI-RONMENTAL AWARENESS IN GREEN HOTEL INDUSTRY: THE ME-DIATING EFFECT OF CORE COMPETENCIES H Rasidah, MHA Ong, N Baba, MA Burhanuddin, J Jamil, H Hassan, ... Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, The …, 2018 | 2 | 2018 |
| Pitaya powder potential as antioxidant functional ingredient in food products CT Chik, S Bachok, N Baba, A Abdullah, WAW Mustapha, N Abdullah Current Issues in Hospitality and Tourism Research and Innovations, 243, 2012 | 2 | 2012 |
| The implementation of halal logo and certification towards restaurant performance A Arsat, RSH Raja Azam, MI Zulkifly, S Bachok, N Baba | 2 | 2010 |
| Pineapple cookies characteristics and sensory hedonic acceptance NFS Md Salleh, C Tamby Chik, N Abdullah, N Baba Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 12 (1), 1-11, 2020 | 1 | 2020 |
| Low Calorie Cake: The Impact of Stevia Application in Baking Product AH Zulkifli, WRW Ismail, S Bachok, N Baba An International Multi-Disciplinary Graduate Conference of Terengganu (GraCe …, 2016 | 1 | 2016 |
| Sports tourism event attributes, destination image and revisit intention AM Shahril, S Bachok, N Baba, ZA Hamid, DA Razak Heritage, Culture and Society, 787-790, 2016 | 1 | 2016 |
| Employee retention of outsourcing catering services in Malaysian government hospital N Baba, MR Yaakop, S Bachok, ZA Hamid, AM Shahril Proceeding of the 3 rd international hospitality and tourism conference …, 2016 | 1 | 2016 |
