| Does interaction between TQM practices and knowledge management processes enhance the innovation performance? MM Yusr, SSM Mokhtar, AR Othman, Y Sulaiman International Journal of Quality & Reliability Management 34 (7), 955-974, 2017 | 189 | 2017 |
| The mediating role of hedonic motivation on the relationship between adoption of e-banking and its determinants MG Salimon, RZB Yusoff, SS Mohd Mokhtar International Journal of Bank Marketing 35 (4), 558-582, 2017 | 171 | 2017 |
| The impact of CRM dimensions on call center performance AO Abdullateef, SS Mokhtar, RZ Yusoff International Journal of Computer Science and network security 10 (12), 184-195, 2010 | 159 | 2010 |
| Managing consumer-based brand equity through brand experience in Islamic banking M Altaf, N Iqbal, SS Mohd. Mokhtar, MH Sial Journal of Islamic Marketing 8 (2), 218-242, 2017 | 115 | 2017 |
| Key elements of market orientation on Malaysian SMEs performance SSM Mokhtar, RZ Yusoff, A Ahmad International Journal of Business and Society 15 (1), 49, 2014 | 115 | 2014 |
| Determinants of customer behavioural responses: A pilot study AA Maiyaki, SS Mohd Mokhtar International business research 4 (1), 193-197, 2011 | 89 | 2011 |
| The effect of family, peer, behavior, saving and spending behavior on financial literacy among young generations J Mohammed Esmail Alekam, M Salniza Bt Md Salleh International Journal of Organizational Leadership 7 (3), 309-323, 2018 | 78 | 2018 |
| The relationship between service quality and satisfaction on customer loyalty in Malaysian mobile communication industry SSM Mokhtar, AA Maiyaki, NM Noor School of doctoral studies (European union) journal 2 (3), 32-38, 2011 | 78 | 2011 |
| The influence of top management commitment, process quality management and quality design on new product performance: A case of Malaysian manufacturers SSM Mokhtar, RZ Yusof Total Quality Management 21 (3), 291-300, 2010 | 63 | 2010 |
| Malaysian SMEs m-commerce adoption: TAM 3, UTAUT 2 and TOE approach MG Salimon, O Kareem, SSM Mokhtar, OA Aliyu, JA Bamgbade, ... Journal of Science and Technology Policy Management 14 (1), 98-126, 2021 | 61 | 2021 |
| Effects of electronic banking facilities, employment sector and age-group on customers’ choice of banks in Nigeria AM Ahmed, SS Mohd Mokhtar Journal of Internet Banking and Commerce 15 (1), 1-8, 2010 | 61 | 2010 |
| Market orientation critical success factors of Malaysian manufacturers and its impact on financial performance SS Mohd Mokhtar, RZ Yusoff, R Arshad International Journal of Marketing Studies 1 (1), 77-84, 2009 | 58 | 2009 |
| CRM dimensions and performance of SMEs in Yemen: the moderating role of human capital NA AlQershi, SSM Mokhtar, ZB Abas Journal of Intellectual Capital 23 (3), 516-537, 2022 | 57 | 2022 |
| Workplace spirituality as a moderator in the relationship between soft TQM and organizational commitment WR Adawiyah, MNM Shariff, MB Saud, SSM Mokhtar International Journal of Business and Social Science 2 (10), 93-100, 2011 | 55 | 2011 |
| Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs) K Farhat, SSM Mokhtar, SBM Salleh Journal of Marketing for Higher Education 31 (1), 107-135, 2021 | 54 | 2021 |
| Analysis of service quality, university image and student satisfaction on student loyalty in higher education in Nigeria U Usman, SS Mohd Mokhtar International business management 10 (12), 2490-2502, 2016 | 54 | 2016 |
| The effects of customer focus on new product performance S Sanuri Mohd Mokhtar Business Strategy Series 14 (2/3), 67-71, 2013 | 54 | 2013 |
| E-learning satisfaction and retention: A concurrent perspective of cognitive absorption, perceived social presence and technology acceptance model MG Salimon, SMM Sanuri, OA Aliyu, S Perumal, MM Yusr Journal of Systems and Information Technology 23 (1), 109-129, 2021 | 47 | 2021 |
| The effect of TQM practices on technological innovation capabilities: Applying on Malaysian manufacturing sector MM Yusr, SS Mohd Mokhtar, AR Othman International journal for quality research 8 (2), 197-216, 2014 | 45 | 2014 |
| Innovative CRM and performance of SMEs: The moderating role of relational capital N AlQershi, SSM Mokhtar, ZB Abas Journal of Open Innovation: Technology, Market, and Complexity 6 (4), 155, 2020 | 44 | 2020 |
Maha Mohammed YusrNottingham University Business School, Malaysia, NUBSVerified email at nottingham.edu.my
