| Does interaction between TQM practices and knowledge management processes enhance the innovation performance? MM Yusr, SSM Mokhtar, AR Othman, Y Sulaiman International Journal of Quality & Reliability Management 34 (7), 955-974, 2017 | 190 | 2017 |
| Innovation capability and its role in enhancing the relationship between TQM practices and innovation performance MM Yusr Journal of Open Innovation: Technology, Market, and Complexity 2 (1), 1-15, 2016 | 164 | 2016 |
| THE INFLUENCE OF CUSTOMER SATISFACTION, BRAND TRUST AND BRAND IMAGE TOWARDS CUSTOMER LOYALTY MM Azizan, N. S., & Yusr International Journal of Entrepreneurship and Management Practices 2 (7), 93-108, 2019 | 85 | 2019 |
| E-learning satisfaction and retention: A concurrent perspective of cognitive absorption, perceived social presence and technology acceptance model MG Salimon, SMM Sanuri, OA Aliyu, S Perumal, MM Yusr Journal of Systems and Information Technology 23 (1), 109-129, 2021 | 47 | 2021 |
| The effect of TQM practices on technological innovation capabilities: Applying on Malaysian manufacturing sector MM Yusr, SSM Othman, A. R. Mokhtar International journal for quality research 8 (2), 197-216, 2014 | 45 | 2014 |
| Green innovation performance! How to be achieved? A study applied on Malaysian manufacturing sector MM Yusr, MG Salimon, SSM Mokhtar, W Abaid, H Shaari, S Perumal, ... Sustainable Futures 2 (100040), 2020 | 36 | 2020 |
| The influence of marketing mix and perceived risk factors on online purchase intentions Y Sulaiman, MM Yusr, KA Ismail International Journal of Research in Business Studies and Management 4 (9 …, 2017 | 27 | 2017 |
| Six sigma and innovation performance: a conceptual framework based on the absorptive capacity theory perspective MM Yusr, AR Othman, SS Mohd Mokhtar International Journal of Emerging Sciences 1 (3), 307-323, 2011 | 25 | 2011 |
| Assessing the relationship among six sigma, absorptive capacity and innovation performance M Yusr, AR Othman, SSM Mokhtar Procedia-Social and Behavioral Sciences 65, 570-578, 2012 | 24 | 2012 |
| How innovation capability can be a mediate between knowledge management and innovation performance? MM Yusr, SSM Mokhtar, MS Don International Business Management 8 (2), 118-125, 2014 | 23 | 2014 |
| Assessing the mediating role of marketing capability in the relationship between TQM practices and innovation performance dynamic capabilities approach MM Yusr, AR Othman, SSM Mokhtar International Journal of Business and Social Science 3 (23), 165-176, 2012 | 21 | 2012 |
| Examining the relationship among TQM, organizational learning and innovation performance MM Yusr, SS Mohd Mokhtar, AR Othman World Applied Sciences Journal 23, 22-26, 2013 | 19 | 2013 |
| Exploring the antecedents of customer loyalty in the Malaysian retail sector SSM Mokhtar, MM Yusr International Review of Management and Marketing 6 (3), 577-583, 2016 | 18 | 2016 |
| The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of Malaysian SMEs: an empirical study MM Yusr, SSM Mokhtar, S Perumal, MG Salimon International Journal of Innovation Science, 2022 | 14 | 2022 |
| The Relationship Between Marketing Mix and Consumer Preference in Supplement Product Usage Y Sulaiman, M Masri, MM Yusr, MYS Ismail, SA Mustafa, N Salim International Journal of Economic Research 14 (19), 381-393, 2017 | 14 | 2017 |
| Understanding employee brand trust and internal Brand Communications & Training (BCT) effects on employee brand performance: a study of the banking industry S Muhammad, S Salleh, MM Yusr International Journal of Financial, Accounting, and Management 2 (2), 95-120, 2020 | 12 | 2020 |
| THE STRATEGIC OPTIONS TO ENHANCE THE COMPETITIVE ADVANTAGE OF MALAYSIAN RESTAURANT SECTOR MM YUSR, SSM MOKHTAR, MG SALIMON, S PERUMAL GeoJournal of Tourism and Geosites 21 (1), 123-132, 2018 | 12 | 2018 |
| Smartphone banking usage in Nigeria: Gamification, technology acceptance and cultural factors empirical perspectives MG Salimon, OA Aliyu, MM Yusr, S Perumal Electron j inf syst dev ctries, 1-19, 2021 | 11 | 2021 |
| The Role of Brand Knowledge in Explaining Relationship between Brand-Centered Communications and Brand Commitment: Evidence from Public Banks Pakistan S Muhammad, SM Salleh, MM Yusr Journal of Distribution Science 17 (1), 33-45, 2019 | 11 | 2019 |
| The antecedents’ strategies and processes of product innovation performance M Yusr, S Mokhtar, W Abaid, S Perumal, F Fauzi Management Science Letters 8 (11), 1183-1198, 2018 | 11 | 2018 |
Sany Sanuri Mohd MokhtarUniversiti Utara MalaysiaVerified email at uum.edu.my
