| Strategies and styles: The role of the centre in managing diversified corporations M Goold, A Campbell John Wiley & Sons, 1987 | 1168 | 1987 |
| Creating a sense of mission A Campbell, S Yeung Long range planning 24 (4), 10-20, 1991 | 742 | 1991 |
| Desperately seeking synergy M Goold, A Campbell Harvard business review 76 (5), 131-143, 1998 | 688 | 1998 |
| Corporate strategy: The quest for parenting advantage. A Campbell, M Goold Harvard business review 73 (2), 120-132, 1995 | 543 | 1995 |
| What's wrong with strategy? A Campbell, M Alexander Harvard Business Review 75 (6), 42-50, 1997 | 384 | 1997 |
| A sense of mission: Defining direction for the large corporation A Campbell, LL Nash (No Title), 1992 | 371 | 1992 |
| Stakeholders: the case in favour A Campbell Long range planning 30 (3), 446-449, 1997 | 319 | 1997 |
| Designing effective organizations: How to create structured networks M Goold, A Campbell John Wiley & Sons, 2002 | 317 | 2002 |
| Core Competency Based Strategy A Campbell International Thomson Business Press, 1997 | 260 | 1997 |
| The Oxford handbook of strategy: a strategy overview and competitive strategy DO Faulkner, A Campbell Oxford Handbooks Online, 2006 | 248* | 2006 |
| Mission and business philosophy A Campbell, K Tawadey Elsevier, 2016 | 232 | 2016 |
| Do you have a well-designed organization? M Goold, A Campbell IEEE Engineering Management Review 30 (3), 38-45, 2002 | 210 | 2002 |
| Corporate strategy and parenting theory M Goold, A Campbell, M Alexander Long Range Planning 31 (2), 308-314, 1998 | 209 | 1998 |
| Why good leaders make bad decisions A Campbell, J Whitehead, S Finkelstein Harvard business review 87 (2), 60-66, 2009 | 202 | 2009 |
| Parenting in complex structures M Goold, A Campbell Long Range Planning 35 (3), 219-243, 2002 | 199 | 2002 |
| Mission statements A Campbell Long range planning 30 (6), 931-932, 1997 | 197 | 1997 |
| The value of the parent company A Campbell, M Goold, M Alexander California Management Review 38 (1), 79-97, 1995 | 194 | 1995 |
| The future of corporate venturing A Campbell, J Birkinshaw, A Morrison, R van Basten Batenburg MIT Sloan Management Review, 2003 | 185 | 2003 |
| Brief case: Mission, vision and strategic intent A Campbell, S Yeung Long range planning 24 (4), 145-147, 1991 | 180 | 1991 |
| Strategic synergy A Campbell, KS Luchs (No Title), 1992 | 173 | 1992 |
Jo WhiteheadDirect AshridgeVerified email at ashridge.org.uk
