| Social Media Adoption: The Role of Media Needs and Innovation Characteristics IA Zolkepli, Y Kamarulzaman Computers in Human Behaviour, 2015 | 513 | 2015 |
| Mobile Consumer Behaviour on Apps Usage: The Effects of Perceived Values, Rating, and Cost IA Zolkepli, SNS Mukhiar, C Tan Journal of Marketing Communications, 1-23, 2020 | 83 | 2020 |
| Understanding social media adoption: the role of perceived media needs and technology characteristics IA Zolkepli, Y Kamarulzaman World Journal of Social Sciences 1 (1), 188-199, 2011 | 56 | 2011 |
| New Wave in Mobile Commerce Adoption via Mobile Applications in Malaysian Market: Investigating the Relationship Between Consumer Acceptance, Trust, and Self Efficacy. S Singh, IA Zolkepli, CW Kit International Journal of Interactive Mobile Technologies 12 (7), 2018 | 50 | 2018 |
| Online social network citizen engagement on Instagram crowdsourcing: A conceptual framework IA Zolkepli, H Hasno, SNS Mukhiar Electronic Journal of Knowledge Management 13 (4), pp283‑292-pp283‑292, 2015 | 34 | 2015 |
| Political Participation of Young Voters: Tracing Direct and Indirect Effects of Social Media and Political Orientations R Tariq, IA Zolkepli, M Ahmad Social Sciences 11 (81), 1-21, 2022 | 30 | 2022 |
| Uncovering psychological gratifications affecting social media utilization: A multiblock hierarchical analysis IA Zolkepli, Y Kamarulzaman, PJ Kitchen Journal of Marketing Theory and Practice 26 (4), 412-430, 2018 | 30 | 2018 |
| Psychosocial impact of COVID-19 pandemic on Malaysian families: a cross-sectional study ZT Zainudeen, IJ Abd Hamid, MNA Azizuddin, FFA Bakar, S Sany, ... BMJ open 11 (8), e050523, 2021 | 29 | 2021 |
| Paving the way to paddy food security: A multigroup analysis of agricultural education on Circular Economy Adoption SM Nordin, IA Zolkepli, ARA Rizal, R Tariq, S Mannan, T Ramayah Journal of Cleaner Production 375, 134089, 2022 | 23 | 2022 |
| Sentiment Analysis of Online Crowd Input towards Brand Provocation in Facebook, Twitter, and Instagram NSD Abdullah, IA Zolkepli International Conference on Big Data and Internet of Thing (BDIOT), 2017 | 23 | 2017 |
| A Content Analysis of Appeals in Food Advertisements for Children on Online TV Streaming BCL Fong, A Zolkepli SEARCH Journal of Media and Communication Research 11 (1), 110, 2019 | 20 | 2019 |
| What Impacts Backers’ Behavior to Fund Reward-Based Crowdfunding Projects? A Systematic Review Study MM Alhammad, C Tan, N Alsarhani, IA Zolkepli Pacific Asia Journal of the Association for Information Systems 14 (2), 90-110, 2022 | 18 | 2022 |
| Kelestarian kualiti perkhidmatan ekopelancongan: Aplikasi model analisa ‘gap’bagi memahami kepuasan pelancong zoo Malaysia MF Saumi, IA Zolkepli Jurnal Pengurusan 49 (12), 141-154, 2017 | 17 | 2017 |
| Domination of Mobile Apps Market: The Effect of Apps Value on Apps Rating and Apps Cost in Determining Adoption IA Zolkepli Penang International Symposium on Advances in Social Sciences and Humanities, 2016 | 16 | 2016 |
| Innovation Diffusion: The Influence of Social Media Affordances on Complexity Reduction for Decision Making SM Nordin, ARA Rizal, IA Zolkepli Frontiers in Psychology, 1-12, 2021 | 15 | 2021 |
| The moderating effect of green advertising on the relationship between gamification and sustainable consumption behavior: A case study of the Ant Forest social media app M Huang, MS Mohamad Saleh, IA Zolkepli Sustainability 15 (4), 2883, 2023 | 14 | 2023 |
| Bridging social media content and re-purchasing behavior: The mediation role of interactivity and e-WO C Yu, T Chan, I Zolkepli International Journal of Data and Network Science 7 (1), 251-264, 2023 | 13 | 2023 |
| Mediating role of parasocial relationships on social media influencers' reputation signals and purchase intention of beauty products SS Taher, TJ Chan, IA Zolkepli, MNS Sharipudin Romanian journal of communication and public relations 24 (3), 45-66, 2022 | 13 | 2022 |
| The Effect Of Mobile Advertising Message Content on Consumer Purchase Intention NH Hashim, IA Zolkepli 7th Asia Pacific Business Research Conference, 2014 | 10 | 2014 |
| Technology-Push and Need-Pull of Online Social Network Citizen Engagement on Instagram Crowdsourcing IA Zolkepli, H Hasno, Y Kamarulzaman Proceedings of the 2nd ECSM, 468-477, 2015 | 9 | 2015 |
Yusniza KamarulzamanUniversity of MalayaVerified email at um.edu.my
