| What is XR? Towards a framework for augmented and virtual reality PA Rauschnabel, R Felix, C Hinsch, H Shahab, F Alt Computers in human behavior 133, 107289, 2022 | 429 | 2022 |
| The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda MH Shahab, E Ghazali, M Mohtar International Journal of Consumer Studies 45 (4), 664-689, 2021 | 114 | 2021 |
| Exploring the relationship among organizational citizenship behavior, psychological empowerment and turnover intensions with the mediating role of affective commitment M Iftikhar, MU Shahid, MH Shahab, M Mobeen, MI Qureshi International Review of Management and Marketing 6 (4), 296-304, 2016 | 35 | 2016 |
| Virtual reality in museums: does it promote visitor enjoyment and learning? H Shahab, M Mohtar, E Ghazali, PA Rauschnabel, A Geipel International Journal of Human–Computer Interaction 39 (18), 3586-3603, 2023 | 27 | 2023 |
| A systematic literature review and future research agenda for the gratification discrepancies approach MH Shahab, EM Ghazali, M Mohtar Contemporary Management Research 18 (1), 1-33, 2022 | 4 | 2022 |
| Virtual Reality as a Marketing Tool to Drive Consumer Decision-Making H Shahab, F Shahzad, G Yasin Pakistan Journal of Social Research 4 (1), 664-677, 2022 | 2 | 2022 |
| Customer satisfaction level in islamic banking and conventional banking (a case of Pakistan) Rafiullah, M Iftikhar, MU Shahid, MH Shahab Journal of Management Info 3 (1), 9-20, 2016 | 1 | 2016 |
| Augmented Reality in Business: A Bibliometric Analysis and Future Research Agenda H Shahab XR and Metaverse, 29–46, 2023 | | 2023 |
| Is XR really “extended reality”? AF Rauschnabel P. A., Felix R., Hinsch C., Shahab M. H. AIRSI2021 international conference organized by Universidad Zaragoza Spain …, 2021 | | 2021 |
| Presented the doctoral thesis MH Shahab IPSTH2020: International Postgraduate Symposium in Tourism and Hospitality …, 2020 | | 2020 |
| “Theory vs practice”: human resource management functions in marketing department of organizations working in Pakistan MH Shahab ICTP 2017: 3rd International Conference on Theory and Practice, 2017 | | 2017 |
| : Role of performance appraisal in Public sector organizations and its linkages with employee’s motivation, A case study of Government Schools of Wah and Taxila city SH Sami, Muhammad, Qurat-ul-ain MDSRC, 2016 | | 2016 |
| Effect of marketing myopia on firm’s long term performance and customer loyalty M Zain, A Rajput, H Shahab ICIEBM, 2016 | | 2016 |
| Perceived effectiveness of HRM practices in HEC institution of Pakistan: A case study of University of Wah H Shahab, A Hanif, M Zain ICIEBM, 2016 | | 2016 |
