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Jura Liaukonyte
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Television advertising and online shopping
J Liaukonyte, T Teixeira, KC Wilbur
Marketing Science 34 (3), 311-330, 2015
2272015
Personalized pricing and price fairness
TJ Richards, J Liaukonyte, NA Streletskaya
International Journal of Industrial Organization 44, 138-153, 2016
1342016
Consumer Response to “Contains” and “Free of” Labeling: Evidence from Lab Experiments
J Liaukonyte, NA Streletskaya, HM Kaiser, BJ Rickard
Applied Economic Perspectives and Policy 35 (3), 476-507, 2013
952013
Push‐me pull‐you: comparative advertising in the OTC analgesics industry
SP Anderson, F Ciliberto, J Liaukonyte, R Renault
The RAND Journal of Economics 47 (4), 1029-1056, 2016
772016
Price fairness and strategic obfuscation
WJ Allender, J Liaukonyte, S Nasser, TJ Richards
Marketing Science 40 (1), 122-146, 2021
602021
Information content of advertising: Empirical evidence from the OTC analgesic industry
SP Anderson, F Ciliberto, J Liaukonyte
International Journal of Industrial Organization 31 (5), 355-367, 2013
59*2013
Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?
J Liaukonyte, A Tuchman, X Zhu
Marketing Science, 2022
45*2022
Background noise? TV advertising affects real-time investor behavior
J Liaukonytė, A Žaldokas
Management Science 68 (4), 2465-2484, 2022
392022
Does advertising content matter? Impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer body mass index
R Wang, J Liaukonyte, HM Kaiser
Agricultural and Resource Economics Review 47 (1), 1-31, 2018
332018
Consumer Response to Commodity‐Specific and Broad‐Based Promotion Programs for Fruits and Vegetables
BJ Rickard, J Liaukonyte, HM Kaiser, TJ Richards
American Journal of Agricultural Economics 93 (5), 1312-1327, 2011
332011
How viewer tuning, presence, and attention respond to ad content and predict brand search lift
M McGranaghan, J Liaukonyte, KC Wilbur
Marketing Science 41 (5), 873-895, 2022
31*2022
Noisy information signals and endogenous preferences for labeled attributes
J Liaukonyte, NA Streletskaya, HM Kaiser
Journal of Agricultural and Resource Economics, 179-202, 2015
282015
Economic and health effects of fruit and vegetable advertising: Evidence from lab experiments
J Liaukonyte, BJ Rickard, HM Kaiser, AM Okrent, TJ Richards
Food Policy 37 (5), 543-553, 2012
282012
Absence labels: How does information about production practices impact consumer demand?
NA Streletskaya, J Liaukonyte, HM Kaiser
PloS one 14 (6), e0217934, 2019
252019
Socially responsible products: what motivates consumers to pay a premium?
LJ Verteramo Chiu, J Liaukonyte, MI Gómez, HM Kaiser
Applied Economics 49 (19), 1833-1846, 2017
242017
Is comparative advertising an active ingredient in the market for pain relief
J Liaukonyte
Mimeo, Cornell University, 2013
24*2013
GMO and non-GMO labeling effects: Evidence from a quasi-natural experiment
A Adalja, J Liaukonytė, E Wang, X Zhu
Marketing Science 42 (2), 233-250, 2023
172023
Browsing the aisles or browsing the app? how online grocery shopping is changing what we buy
SC Chintala, J Liaukonytė, N Yang
Marketing Science, 2023
16*2023
The Long‐Term Impact of Positive and Negative Information on Food Demand
J Liaukonyte, NA Streletskaya, HM Kaiser
Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie …, 2015
152015
Menu‐Labeling formats and their impact on dietary quality
NA Streletskaya, W Amatyakul, P Rusmevichientong, HM Kaiser, ...
Agribusiness 32 (2), 175-188, 2016
132016
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