Attribute perceptions, customer satisfaction and intention to recommend e-services A Finn, L Wang, T Frank Journal of Interactive Marketing 23 (3), 209-220, 2009 | 229 | 2009 |
Formative vs. reflective measures: Facets of variation A Finn, L Wang Journal of Business Research 67 (1), 2821-2826, 2014 | 101 | 2014 |
Heterogeneous sources of customer-based brand equity within a product category L Wang, A Finn Marketing Intelligence & Planning 31 (6), 674-696, 2013 | 52 | 2013 |
Measuring consumer-based brand equity across brand portfolios: Many-facet item response theory perspective L Wang, A Finn Journal of targeting, measurement and analysis for marketing 20, 254-260, 2012 | 22 | 2012 |
Capturing context-sensitive information usage in choice models via mixtures of information archetypes J Swait, M Popa, L Wang Journal of Marketing Research 53 (5), 646-664, 2016 | 17 | 2016 |
How Body Size Cues Judgments on Person Perception Dimensions T Bryksina, Olya, Wang, Luming, and Mai-McManus Social Psychological and Personality Science, 2020 | 14* | 2020 |
Measuring CBBE across brand portfolios: Generalizability theory perspective L Wang, A Finn Journal of Targeting, Measurement and Analysis for Marketing 20, 109-116, 2012 | 12 | 2012 |
A cross-product category CBBE study: item response theory perspective L Wang, A Finn Journal of Product & Brand Management 23 (3), 200-206, 2014 | 8 | 2014 |
A consumer-based brand equity study for small market share brands L Wang, A Finn Market & Social Research 22 (2), 6-14, 2014 | 7 | 2014 |
Dual-faceted multidimensional IRT models with hierarchical structure L Wang, A Finn Australasian marketing journal 21 (2), 111-118, 2013 | 5 | 2013 |
Made it more memorable? Evaluating the customer's emotional experience A Finn, L Wang Memorable Customer Experiences, 211-229, 2016 | 4 | 2016 |
A psychometric theory that measures up to marketing reality: An adapted Many Faceted IRT model L Wang, A Finn Australasian marketing journal 22 (2), 93-102, 2014 | 4 | 2014 |
Self-similar solutions and blow-up phenomena for a two-component shallow water system Z Shouming, MU Chunlai, W Liangchen Acta Mathematica Scientia 33 (3), 821-829, 2013 | 4 | 2013 |
Using vanishing tetrad test to examine multifaceted causal directionality L Wang, A Finn Journal of Marketing Analytics 4, 51-59, 2016 | 2 | 2016 |
The multidimensional nature of product perceptions within Asia GM Eckhardt, L Wang Customer Needs and Solutions 2, 290-301, 2015 | 2 | 2015 |
Rethinking the Definition and Hybrid Measurement of Consumer Based Brand Equity L Wang University of Alberta, 2011 | 1 | 2011 |
Sharing versus donating: The role of message framing in consumers' private information disclosure for societal benefits L Wang Journal of Philanthropy and Marketing 29 (2), e1851, 2024 | | 2024 |
Market & Social Research L Wang, A Finn, L Brennan, W Binney, T Aleti, L Parker, GJ Brush, ... | | |
Attribute Perceptions, Customer Satisfaction and Intention to L Wang, T Frank | | |
Chapter X: Made it more memorable? Evaluating the customer’s emotional experience A Finn, L Wang | | |