| Towards a definition for branded entertainment: An exploratory study MJC Van Loggerenberg, C Enslin, M Terblanche-Smit Journal of Marketing Communications 27 (3), 322-342, 2021 | 23 | 2021 |
| Brand-building: a telling story M Van Loggerenberg, F Herbst Stellenbosch: University of Stellenbosch Business School, 2010 | 9 | 2010 |
| Word-of-mouth marketing to a female emerging market: A South African perspective FJ Herbst, MJC Van Loggereberg Journal of Digital Marketing, 2010 | 7 | 2010 |
| Word-of-mouth marketing to emerging black middle class women in South Africa M Van Loggerenberg University of Stellenbosch, 2009 | 3 | 2009 |
| Advances in Advertising Research (Vol. XI) MKJ Waiguny, S Rosengren Springer Fachmedien Wiesbaden, 2021 | 2 | 2021 |
| The strategic value of authentic narrative in branded entertainment M van Loggerenberg University of Stellenbosch Business School, 2017 | 1 | 2017 |
| A Conceptual Framework and Measurement Instrument Development for Authentic Narrative in Branded Entertainment MJC van Loggerenberg, ZF Chen, M Terblanche-Smit, C Enslin Advances in Advertising Research (Vol. XII) Communicating, Designing and …, 2023 | | 2023 |
| A conceptual framework of authentic narrative in resonant branded entertainment: Practitioner perspectives M van Loggerenberg, C Enslin, M Terblanche-Smit Journal of Brand Strategy 11 (3), 1-17, 2023 | | 2023 |
| Reflecting on Heather McGhee’s The Sum of Us through a South African Lens M Van Loggerenberg Journal of Interdisciplinary Perspectives and Scholarship 6 (1), 5, 2022 | | 2022 |
| Creating branded entertainment that resonates: Perspectives of multinational award winners MJC van Loggerenberg, C Enslin, M Terblanche-Smit Advances in Advertising Research (Vol. XI) Designing and Communicating …, 2021 | | 2021 |
| Lessons in Social Media Coping & COVID-19 K Tran | | 2021 |
