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Dr Marwa Gad Mohsen
Dr Marwa Gad Mohsen
Visiting Associate Professor
Verified email at buckingham.ac.uk
Title
Cited by
Cited by
Year
An extension of the benefit segmentation base for the consumption of organic foods: A time perspective
M Gad Mohsen, S Dacko
Journal of Marketing Management 29 (15-16), 1701-1728, 2013
1112013
Factors Influencing Consumers’ Evaluation and Adoption Intention of Really-New Products or Services: Prior Knowledge, Innovativeness and Timing of Product Evaluation
DGM Wang
Advances in Consumer Research 35, 416-422, 2008
962008
Encyclopedia of sports management and marketing
LE Swayne, M Dodds
SAGE publications, 2011
732011
Other customer age: exploring customer age-difference related CCI
R Nicholls, M Gad Mohsen
Journal of Services Marketing 29 (4), 255-267, 2015
342015
The SAGE encyclopedia of economics and society
FF Wherry, JB Schor
Sage Publications, 2015
302015
Creating marketing magic and innovative future marketing trends: proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
M Stieler
Springer, 2017
292017
Marketing research: planning, process, practice
R Benzo
SAGE Publications Ltd, 2017
292017
Managing customer-to-customer interaction (CCI)–insights from the frontline
R Nicholls, M Gad Mohsen
Journal of Services Marketing 33 (7), 798-814, 2019
252019
Homogeneity in luxury fashion consumption: an exploration of Arab Women
R Marciniak, M Gad Mohsen
Conference Proceedings: The Business & Management Review-International …, 2014
232014
Foodies in the UK: A sense of self, connection and belonging beyond the passion?
MG Mohsen
Creating marketing magic and innovative future marketing trends: Proceedings …, 2017
142017
Post-Purchase Consumer Behaviour, Sustainability and its Influence on Fashion Identity
R Marciniak, MG Mohsen
Fashion: Tyranny and Revelation, 203-219, 2016
32016
Organic food adoption: A temporally-dynamic value-based decision process
M Gad Mohsen
32015
Can service firms increase productivity and customer satisfaction by considering" morningness-eveningness" and time-of-day in customer service scheduling
S Dacko, MG Mohsen, C Simoes, R Garcia
EMAC-European Markketing Academy-41st Anual Conference 2012, 2012
22012
Customer-to-Customer Interaction (CCI): An Employee-based Perspective
R Nicholls, M Gad Mohsen
12017
Receptivity to self-service technology (SST): A research overview and the way forward
M Gad Mohsen
12016
A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal, TRUST IN DOUBT: CONSUMING IN A POST-TRUTH WORLD
MG Mohsen
Association for Consumer Research, 2019
2019
Marwa Gad Mohsen: Book
MG Mohsen, R Benzo, C Fourali
SAGE, 2017
2017
Marketing research: planning, process, practice
C Fourali, R Benzo, MG Mohsen
SAGE Publishing, 2017
2017
Gaining an employee-based perspective on Customer-to-Customer Interaction (CCI)
M Nicholls, R. and Gad Mohsen
International Research Symposium on Service Excellence in Management (QUIS), 2017
2017
Self-service Technology (SST): Between Receptivity & Reproach
M Gad Mohsen
https://iorma.com/self-service-technology-sst-between-receptivity-reproach/, 2017
2017
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