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Lubna Nafees
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Can social media influencer (SMI) power influence consumer brand attitudes? The mediating role of perceived SMI credibility
L Nafees, CM Cook, AN Nikolov, JE Stoddard
Digital Business 1 (2), 100008, 2021
1212021
Simulation as a pedagogical tool: Measurement of impact on perceived effective learning
SR Tiwari, L Nafees, O Krishnan
The International Journal of Management Education 12 (3), 260-270, 2014
1072014
Collaborative consumption usage in the US and India: An exploratory study
PA Albinsson, BY Perera, L Nafees, B Burman
Journal of Marketing Theory and Practice 27 (4), 390-412, 2019
732019
Building store brands using store image differentiation
A Saraswat, T Mammen, JP Aagja, R Tewari
Journal of Indian Business Research 2 (3), 166-180, 2010
712010
The impact of the social media influencer power on consumer attitudes toward the brand: the mediating/moderating role of social media influencer source credibility
L Nafees, CM Cook, JE Stoddard
Atlantic Marketing Journal 9 (1), 3, 2020
432020
Cultivating support for the sustainable development goals, green strategy and human resource management practices in future business leaders: The role of individual differences …
JW Westerman, L Nafees, J Westerman
Sustainability 13 (12), 6569, 2021
36*2021
Motivations to buy organic food in emerging markets: An exploratory study of urban Indian millennials
L Nafees, EM Hyatt, LL Garber Jr, N Das, άΦ Boya
Food Quality and Preference 96, 104375, 2022
352022
The effects of food color on perceived flavor: a factorial investigation in India
LL Garber Jr, EM Hyatt, L Nafees
Journal of Food Products Marketing 22 (8), 930-948, 2016
302016
The effects of analogous food color on perceived flavor: A factorial investigation
LL Garber Jr, EM Hyatt, L Nafees
Journal of Food Products Marketing 22 (4), 486-500, 2016
142016
“For the Gram”: An Exploration of the Conflict between Influencers and Citizen-Consumers in the Public Lands Marketing System
S Ray Chaudhury, L Nafees, BY Perera
Journal of Macromarketing 41 (4), 570-584, 2021
122021
This is who I am: Instagram as Counterspace for Shared Gendered ethnic identity expressions
BY Perera, SR Chaudhury, PA Albinsson, L Nafees
Journal of the Association for Consumer Research 6 (2), 274-285, 2021
122021
Netflix in India: expanding to success
L Nafees, M Mehdi, R Gupta, S Kalia, S Banerjee, S Kapoor
Emerald Emerging Markets Case Studies 11 (2), 1-31, 2021
102021
Innovative management education pedagogies for preparing next-generation leaders
SR Tiwari, L Nafees
72016
Evolution from commodity to international branding: an Indian case study in gems and jewellery segment
SN Sanyal, AK Banerjee
Brand Rising as Products Fall, Macmillan India, New Delhi, 2008
72008
Characterization of sustainability leaders and laggards in the global food industry
V Pandey, N Vidal, R Panwar, L Nafees
Sustainability 11 (18), 5072, 2019
62019
Collaborative consumption participation intentions: A cross-cultural study of Indian and US consumers
BY Perera, PA Albinsson, L Nafees, L Matthews
Journal of Global Scholars of Marketing Science 33 (1), 70-89, 2023
52023
Young adults and their digitally extended selves: Assessing the impact of gender
RV Nargundkar, L Nafees, S Kushal
Journal of Public Affairs 20 (3), e2064, 2020
42020
The sustainable development goals and business students’ preferences: An exploratory study
JW Westerman, Y Acikgoz, L Nafees, E dePillis, J Westerman
Journal of Business Ethics Education 17, 99-114, 2020
42020
Exploration of the organic food-related consumer behaviour in emerging and developed economies: the case of India and the US
L Nafees, EM Hyatt, LLG Jr, N Das
International Journal of Management Practice 13 (5), 604-626, 2020
42020
Organic food perceptions of Indian millennials, and the growth of the Indian organic food industry
N Das, LL Garber, EM Hyatt, L Nafees
Handbook of Eating and Drinking: Interdisciplinary Perspectives, 873-893, 2020
32020
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Articles 1–20