| Facing the unknown: pandemic and higher education in Malaysia JKM Sia, AA Adamu Asian Education and Development Studies 10 (2), 263-275, 2020 | 130 | 2020 |
| Managing Digital Marketing Communication of Coffee Shop Using Instagram. DK Soedarsono, B Mohamad, AA Adamu, KA Pradita International Journal of Interactive Mobile Technologies 14 (5), 2020 | 106 | 2020 |
| Green purchasing behaviour of international tourists in Malaysia using green marketing tools: theory of planned behaviour perspective AK Patwary, M Mohamed, MK Rabiul, W Mehmood, MU Ashraf, ... Nankai Business Review International 13 (2), 246-265, 2022 | 55 | 2022 |
| Antecedents of internal crisis communication and its consequences on employee performance AA Adamu, B Mohamad, NAA Rahman International Review of Management and Marketing 6 (7), 33-41, 2016 | 42 | 2016 |
| A reliable and valid measurement scale for assessing internal crisis communication AA Adamu, B Mohamad Journal of Communication Management 23 (2), 90-108, 2019 | 35 | 2019 |
| Developing a strategic model of internal crisis communication: Empirical evidence from Nigeria AA Adamu, B Mohamad International Journal of Strategic Communication 13 (3), 233-254, 2019 | 29 | 2019 |
| Towards measuring internal crisis communication: A qualitative study AA Adamu, BB Mohamad, NAB Abdul Rahman Journal of Asian Pacific Communication 28 (1), 107-128, 2018 | 19 | 2018 |
| The determinants of festival participants' event loyalty: a focus on millennial participants JM Ho, F Tiew, AA Adamu International Journal of Event and Festival Management 13 (4), 422-439, 2022 | 13 | 2022 |
| Structural model for the antecedents and consequences of internal crisis communication (ICC) in Malaysia oil and gas high risk industry B Mohamad, A Abbas Adamu, MD Akanmu Sage Open 12 (1), 21582440221079887, 2022 | 11 | 2022 |
| The Influences of Political Values Manifested in Advertisements on Political Participation: Moderating Roles of Self-transcendence and Conservation SH Raza, AA Adamu, EC Ogadimma, A Hasnain Journal of Creative Communications 15 (3), 318-341, 2020 | 11 | 2020 |
| The interactive effect of mindfulness and internal listening on internal crisis management and its outcomes: the moderating role of emotional exhaustion AA Adamu, SH Raza, B Mohamad Corporate Communications: An International Journal 28 (1), 6-29, 2023 | 8 | 2023 |
| The impact of new media literacy and supply chain knowledge management on community economy in Indonesia KYS Putri, AA Adamu, S Mukhtar, D Safitri, RD Hafni, D Nur International Journal of Supply Hain Management 9 (3), 562-567, 2020 | 8 | 2020 |
| Antecedents of Internal Crisis Communication: A Conceptual Framework AA Adamua, B Mohamadb, NAA Rahmanb | 7 | 2016 |
| Heritage storytelling in destination marketing: cases from Malaysian states AH Zins, A Abbas Adamu Journal of Heritage Tourism, 1-13, 2023 | 6 | 2023 |
| Facing the unknown: Pandemic and higher education in Malaysia. Asian Education and Development Studies, 10 (2), 263-275 JK Sia, AA Adamu | 6 | 2021 |
| Exploring The Relationship Between Corporate Culture, Ict Diffusion Innovation, Leadership and Organizational Performance B Mohamad, AA Adamu Javanologi 11, 11-22, 2018 | 3* | 2018 |
| Transitioning from online teaching to blended teaching in the post-pandemic era: What has COVID-19 taught us? JKM Sia, WL Chin, ML Voon, AA Adamu, SCK Tan Cogent Education 10 (2), 2282313, 2023 | 1 | 2023 |
| Organizational resilience: unveiling the role of strategic internal crisis management on employee sensemaking and sensegiving AA Adamu, SH Raza, B Mohamad International Journal of Productivity and Performance Management, 2023 | 1 | 2023 |
| The Antecedents of Facebook Brand Page Engagement in Public Relations AF Morshed, AA Adamu MATEC Web of Conferences 377, 02003, 2023 | 1 | 2023 |
| Predicting Communicative Behavior of Higher Institutions Employees during COVID-19 Pandemic: A Conceptual Assessment AA Adamu, B Mohamad, KYS Putri Journal of Digital Marketing and Communication 1 (1), 1-6, 2021 | 1 | 2021 |
Bahtiar Mohamad, PhDAssociate Professor of Corporate Communication and Strategy, Universiti Utara MalaysiaVerified email at uum.edu.my
