| The mainstream cosmetics industry in Malaysia and the emergence, growth, and prospects of halal cosmetics A Swidi, W Cheng, MG Hassan, A Al-Hosam, AW Mohd Kassim College of Law, Government and International Studies, Universiti Utara Malaysia., 2010 | 58 | 2010 |
| Preliminary insights on the effect of Islamic work ethic on relationship marketing and customer satisfaction ASB Shamsudin, AWBM Kassim, MG Hassan, NA Johari The Journal of Human Resource and Adult Learning 6 (1), 106, 2010 | 48 | 2010 |
| Understanding factors that influence house purchase intention among consumers in Kota Kinabalu: an application of buyer behavior model theory J Chia, A Harun, AWM Kassim, D Martin, N Kepal Journal of Technology Management and Business 3 (2), 2016 | 40 | 2016 |
| Mediating effect of customer satisfaction on perceived product quality, perceived value, and their relation to brand loyalty AWM Kassim, OA Igau, A Harun, S Tahajuddin International Journal of Research in Management & Business Studies 1 (2), 13-18, 2014 | 40 | 2014 |
| The influences of service marketing mix on customer loyalty towards Umrah travel agents: Evidence from Malaysia B Othman, A Harun, W Rashid, S Nazeer, A Kassim, K Kadhim Management Science Letters 9 (6), 865-876, 2019 | 37 | 2019 |
| Creating green consumers: how environmental knowledge and environmental attitude lead to green purchase behaviour? NAM Noor, A Muhammad, A Kassim, CZM Jamil, N Mat, N Mat, HS Salleh International Journal of Arts & Sciences 5 (1), 55, 2012 | 30 | 2012 |
| Smartphone dependency and its impact on purchase behavior A Harun, TS Liew, AW Mohd Kassim, RS Sulong Asian Social Science Journal 11 (26), 196-211, 2015 | 21 | 2015 |
| Globalization and its impact on Malaysia economy MY Kassim, K Md-Mansur, S Idris Reinventing Sabah: Global challenges and policy responses, 95-111, 2003 | 21 | 2003 |
| The relationship between principals’ technology leadership and teachers’ technology use in Malaysian secondary schools A Raman, Y Don, A Kasim Asian Social Science 10 (18), 30-36, 2014 | 20 | 2014 |
| Managing local brands in facing challenges of globalization: Be a local or global leader? A Harun, AW Mohd Kassim, AO Igau, MG Hassan, A Swidi College of Law, Government and International Studies, Universiti Utara Malaysia., 2010 | 20 | 2010 |
| INDIVIDUAL TAXPAYERS’ PERCEPTION TOWARDS SELF-ASSESSMENT SYSTEM: A CASE OF SABAH J Jaidi, R Noordin, AWM Kassim Journal of the Asian Academy of Applied Business (JAAAB), 2013 | 19 | 2013 |
| Benefits of Facebook fan/brand page marketing and its influence on relationship commitment among Generation Y: Empirical evidence from Malaysia NAA Radzi, A Harun, T Ramayah, AWM Kassim, J Lily Telematics and Informatics 35 (7), 1980-1993, 2018 | 14 | 2018 |
| Preliminary insights into the role of space in organizational change AW Kassim, SB Tahajuddin, A Shahzad, EV Isa, N Mat The Journal of International Management Studies 5 (2), 50-58, 2010 | 12 | 2010 |
| The learning styles and academic achievements among arts and science streams student R Khalid, AA Mokhtar, MS Omar Fauzee, AL Kasim, Y Don, ... International Journal of academic research in progressive education and …, 2013 | 10 | 2013 |
| Outcomes and impact assessment on skill courses program in community college Malaysia Y Don, Y Daud, AL Kasim, MF Sakdan, MS Omar Fauzee European Scientific Journal 2, 152-159, 2014 | 7 | 2014 |
| The Perceived Impact of Supplier-Manufacturer Relationships and Supplier Management Strategy (The Lean Approach) on Outsourcing Success MG Hassan, AWBM Kassim, ASB Shamsudin, NA Johari Journal of Global Business Management 6 (2), 1, 2010 | 5 | 2010 |
| Jet Aeroacoustics G Raman Multi Science Publishing Company Limited, 2008 | 5 | 2008 |
| The effects of destination image and perceived risk on revisit intention: A study in the South Eastern Coast of Sabah, Malaysia A Harun, A Obong, AWM Kassim, J Lily E-review of Tourism Research 15 (6), 2018 | 4 | 2018 |
| Synthesis, characterisation and antioxidant properties of ferulate-based protic ionic liquids: Experimental and modelling approaches NA Ahmad, K Jumbri, A Ramli, N Abd Ghani, H Ahmad, MA Kassim Journal of Molecular Liquids 278, 309-319, 2019 | 3 | 2019 |
| Komitmen guru dan kepuasan kerja guru di sekolah menengah harian berprestasi tinggi dan berprestasi rendah di Daerah Kota Bharu, Kelantan R Mohamad, S Zakaria, FM Nasir Proceedings of the ICECRS 1 (1), 2017 | 3 | 2017 |
