| Social factors in user perceptions and responses to advertising in online social networking communities F Zeng, L Huang, W Dou Journal of interactive advertising 10 (1), 1-13, 2009 | 500 | 2009 |
| Determinants of online service satisfaction and their impacts on behavioural intentions F Zeng, Z Hu, R Chen, Z Yang Total Quality Management 20 (9), 953-969, 2009 | 164 | 2009 |
| Young Chinese consumer decision making in buying green products: An application of theory of planned behavior with gender and price transparency MY Bhutto, F Zeng, YA Soomro, MA Khan Pakistan Journal of Commerce and Social Sciences (PJCSS) 13 (3), 599-619, 2019 | 83 | 2019 |
| Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets? F Zeng, Z Yang, Y Li, KS Fam Industrial Marketing Management 40 (3), 395-404, 2011 | 76 | 2011 |
| Does self-disclosure matter? A dynamic two-stage perspective for the personalization-privacy paradox F Zeng, Q Ye, J Li, Z Yang Journal of Business Research 124, 667-675, 2021 | 65 | 2021 |
| Understanding distributor opportunism in a horizontal network F Zeng, Y Chen, MC Dong, J Zheng Industrial Marketing Management 46, 171-182, 2015 | 56 | 2015 |
| COMPLEMENTARITY AND CANNIBALIZATION OF OFFLINE-TOONLINE TARGETING: A FIELD EXPERIMENT ON OMNICHANNEL COMMERCE. X Luo, Y Zhang, F Zeng, Z Qu Mis Quarterly 44 (2), 2020 | 49 | 2020 |
| Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies MC Dong, F Zeng, C Su Journal of the Academy of Marketing Science 47, 1064-1084, 2019 | 41 | 2019 |
| The developmental process of unethical consumer behavior: An investigation grounded in China Z Liu, Z Yang, F Zeng, D Waller Journal of Business Ethics 128, 411-432, 2015 | 40 | 2015 |
| The dyadic structure of exchange partners' governing-agency social capital and opportunism in buyer–supplier relationships F Zeng, Y Chi, MC Dong, J Huang Journal of Business Research 78, 294-302, 2017 | 35 | 2017 |
| How international firms conduct societal marketing in emerging markets: an empirical test in China F Zeng, J Li, H Zhu, Z Cai, P Li Management International Review 53, 841-868, 2013 | 29 | 2013 |
| The exploitation of an international firm's relational capabilities: an empirical study Y Yan, SH Zhang, F Zeng Journal of Strategic Marketing 18 (6), 473-487, 2010 | 28 | 2010 |
| Does relationship quality matter in consumer ethical decision making? Evidence from China Z Liu, F Zeng, C Su Journal of Business Ethics 88, 483-496, 2009 | 27 | 2009 |
| Which privacy policy works, privacy assurance or personalization declaration? An investigation of privacy policies and privacy concerns F Zeng, Q Ye, Z Yang, J Li, YA Song Journal of Business Ethics, 1-18, 2022 | 26 | 2022 |
| How social communications influence advertising perception and response in online communities? F Zeng, R Tao, Y Yang, T Xie Frontiers in psychology 8, 254929, 2017 | 24 | 2017 |
| Social media advertising through private messages and public feeds: a congruency effect between communication channels and advertising appeals F Zeng, R Wang, SY Li, Z Qu Information & management 59 (4), 103646, 2022 | 18 | 2022 |
| The impact of advertising self-presentation style on customer purchase intention F Zeng, W Li, VL Wang, C Guo Asia Pacific Journal of Marketing and Logistics 32 (6), 1242-1254, 2020 | 18 | 2020 |
| Chinese smartphone brands: gender, consumers behavioural and attitudinal loyalty F Zeng, MY Bhutto, YA Soomro Marketing and management of innovations, 83-98, 2019 | 16 | 2019 |
| The use of accommodation in buyer–seller relationships: Encouraging or controlling opportunism in business markets middle-grounds F Zeng, Y Chen, MC Dong, Y Chi Journal of Business-to-Business Marketing 23 (1), 47-62, 2016 | 14 | 2016 |
| Strategic symbiotic alliances and market orientation: an empirical testing in the Chinese car industry F Zeng, S Shi, J Li, SYF Lo, H Zhu Asia Pacific Business Review 19 (1), 53-69, 2013 | 13 | 2013 |
